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Urban Outfitters Sr. Consumer Research + Strategy Analyst

Company: Urban Outfitters, Inc.
Location: Philadelphia
Posted on: January 27, 2023

Job Description:

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following page: Urban Outfitters Sr. Consumer Research + Strategy Analyst A lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding. Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of women's, men's, accessories and home product assortments . TitleSr. Consumer Research + Strategy AnalystReports toSr. Manager, Consumer Insights + StrategyOverviewAt Urban Outfitters, we're all about understanding our customers. We're looking for a talented person to join our Consumer Insights & Strategy team, within our larger Brand Marketing and Ecommerce department. The ideal candidate is passionate about finding insights in data and creating a wider understanding of our consumer - both in North America and internationally - including their preferences, attitudes, and behaviors. Our team leverages quantitative and qualitative findings to synthesize insights that have wide sweeping effects across business strategy, marketing, and consumer behavior decisions.The Sr. Consumer Research & Strategy Analyst will aid in the development and execution of key team initiatives, including survey programming, managing research panels, conducting quantitative and qualitative analysis, presenting findings to move strategy forward, and manage the day-to-day research calendar.Position is hybrid; require 2-3 days in office per week.Responsibilities

  • Create proprietary research that focus on branded insights, product & category insights, consumer development, and macro consumer behavioral trends
  • Partner with analytics and email marketing to identify survey audiences, customer attributes, and key data points
  • Oversee technical survey execution - including but not limited to programming, QA, copy and creative assists coordination, distribution, and monitoring
  • Own coordination of qualitative research (1:1s, focus groups, ethnographic studies, etc.)
  • Own data analysis and development of actionable insights that have business impact
  • Develop and maintain strong relationships with multiple cross-functional teams including - but not limited to - analytics, marketing, merchandising, buying, CX, and international teams
  • Assist with day-to-day relationships of agency account teams, vendors, and other support resources
  • Contribute to a highly collaborative, development-focused team culture
  • Own and manage UO Research Panel - focused on ad hoc projects among engaged consumers; developing ideas for maintaining engagement and retention of panel; lead panel recruiting
  • Manage research calendar utilizing guidance from overarching research strategy and product / project roadmapsQualifications -
    • 3-4 years of experience in consumer / market research; experience working with strategy or brand marketing a plus in additional to retail or fashion experience
    • Strong interests in psychology, sociology, behavioral economics, and retail
    • A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize finding
    • Robust understanding of logic-based survey platforms, previous experience with Qualtrics a plus
    • Experience with qualitative recruiting platforms (e.g. user interviews), understanding of UX research a plus but not required
    • Strong foundational knowledge and experience implementing both qualitative and quantitative methodologies
    • Familiarity with SPSS, SAS, or other statistical analysis software (Qualtrics Stats IQ a plus) and ability to conduct occasional complex statistical analysis (e.g. regressions)
    • Strong project management skills - great attention to detail, ability to build and track projects via management tools and calendars, handle multiple projects simultaneously, and keep timelines moving forward
    • Strong oral, written and formal presentation skills (e.g. deck building) with ability to communicate complex ideas in a simple way
    • Ability to switch seamlessly between analytical and strategic skillsets - power to build 'the story' from the data and identify the 'so what' that drives brand positioning and business strategy forward
    • Self-starter and highly self-motivated, assumes personal accountability for results and performance
    • Ideally have past experience in a retail, eCommerce, or CPG capacity, previous work within an agency or consulting environment a plusEducationBachelor's Degree in Market Research, Business, Marketing, Communications, Statistics, Behavioral Sciences, Social Sciences or similar; graduate degree in area preferred

Keywords: Urban Outfitters, Inc., Philadelphia , Urban Outfitters Sr. Consumer Research + Strategy Analyst, Professions , Philadelphia, Pennsylvania

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