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Sr. Analyst, Web Strategy Analytics

Company: Comcast
Location: Philadelphia
Posted on: May 5, 2021

Job Description:

Job SummarySr. Analyst, Web Strategy Analytics will be responsible for using data and analytics to drive an improved online experience and converting more of our site visitors into sales. This role will work closely with cross-functional teams and technologies to effectively plan, implement, and analyze online data into insights that move our business forward.Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.Job DescriptionWork with cross-functional teams to develop analytics requirements, measurement plans, impact analyses, and dashboards to support each new feature for the overall product roadmap . Build reporting that will enable the broader team to understand the customer journey and path to conversion.

  • Optimize the implementation and maintenance of online and offline digital analytics and sales technologies. Ensure proper tagging and reporting of digital data to drive high-quality, accurate business decisions.
  • Utilize various data visualization tools and analysis techniques to effectively understand every stage of the customer journey, including:
    • Awareness and marketing channel optimization
    • Understanding site behavior and engagement
    • Consideration, lead generation, and lead nurturing
    • Conversion analyses and online purchase
    • E-Commerce and offline systems reconciliation
    • Using digital data, provide actionable insights and recommendations that demonstrate bottom-line value to senior leadership and other internal clients. Develop business cases to support acting on these insights and recommendations. Lead key analytics initiatives with minimal oversight by leadership team. Develop reputation as trusted analytics expert within the broader team.
    • Support standard reports at weekly, monthly, quarterly or other cadences. Build superior dashboards, models, and forecasts to support business planning or other initiatives. Partner with the cross-functional team to optimize and improve existing processes. Monitor and maintain data quality and integrity.
    • Consistent exercise of independent judgment and discretion in matters of significance.
    • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
    • Other duties and responsibilities as assigned.Employees at all levels are expected to:
      • Understand our Operating Principles; make them the guidelines for how you do your job.
      • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
      • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
      • Win as a team - make big things happen by working together and being open to new ideas.
      • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
      • Drive results and growth.
      • Respect and promote inclusion & diversity.
      • Do what's right for each other, our customers, investors and our communities.Disclaimer:
        • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.EducationBachelor's DegreeRelevant Work Experience5-7 YearsBase pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.

Keywords: Comcast, Philadelphia , Sr. Analyst, Web Strategy Analytics, Professions , Philadelphia, Pennsylvania

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