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Business Architect For Iqvia Next Best / Ai/Ml

Company: IQVIA
Location: Crum Lynne
Posted on: April 10, 2021

Job Description:

Role OverviewThe Business Architect will work with our customers as a trusted advisor to ensure successful project delivery of end-to-end IQVIA Next Best recommendation (decision) engine solutions aiming at improving the efficiency of commercial functions in the Pharmaceutical industry through the use of insight generation and AI/ML technologies.--In this position, candidate will work in close relationship with data architects, data/business analysts and technical developers and act as a liaison with customer business stakeholders understanding their strategic goals and providing recommendations on how to achieve them.ResponsibilitiesAs Business Architect, you will:

  • Have a strong understanding of customer engagement, personalization, omnichannel marketing, effectiveness, and insight orchestration through use of recommendation/decision engine solutions
  • Be accountable for the overall writing of business requirements and business architecture
  • Engage and educate customers on industry best practices for successfully deploying next best programs and how this can be achieved using IQVIA Next Best solution and processes
  • Have a good understanding of the data that can produce the business outcomes needed for the business use cases
  • Select and determine, based on the customer use cases and objectives (sales increase, marketing / webinar follow-up, ?), the best suited IQVIA Next Best algorithm(s) to apply with end-to-end business process perspective in mind.
  • Participate in the business development process for IQVIA Next Best solution opportunities as needed.
  • Work closely with product team to stay up to date on product releases and provide feedback regarding product roadmap.Skills & Experience ? Must haves
    • 8+ years' experience with analytics-based consulting role with customer engagement and/or omnichannel marketing focus
    • Strong knowledge of pharmaceutical domain, especially commercial including personal and non-personal promotional activity and channel data
    • Ability to deliver ?business architectures? ? starting from data profiling / analysis, defining business rules, define target data models
    • Demonstrated success building effective relationships with a broad spectrum of internal and external stakeholders, including strong understanding of change management practices
    • Excellent communications, problem solving, functional and technical skills
    • Flexible, periodic travel for internal and client meetingsSkills & Experience ? Should have / very nice to have
      • Data analysis abilities and analytics background? ability to make ?data speak? / get insights from data
      • Experience with pharma commercial digital transformation initiatives specific to integrations of content, analytics, and channels
      • Data science algorithm and techniques understanding is a plus. Understanding of different data science algorithms and techniques such as regression, clustering techniques, language modelling, etc.
      • Good knowledge and project experience using Life Science data feeds: One Key, MIDAS, DDD, Xponent, Sales Data (national, subnational, ?)
      • Understanding of technologies: Snowflake (DWH), Python/ R (NBA)#DB-LI1At IQVIA, we believe in pushing the boundaries of human science and data science to make the biggest impact possible ? to help our customers create a healthier world. The advanced analytics, technology solutions and contract research services we provide to the life sciences industry are made possible by our 67,000+ employees around the world who apply their insight, curiosity and intellectual courage every step of the way. Learn more at .
        IQVIA is an EEO Employer - Minorities/Females/Protected Veterans/DisabledIQVIA, Inc. provides reasonable accommodations for applicants with disabilities. --Applicants who require reasonable accommodation to submit an application for employment or otherwise participate in the application process should contact IQVIA?s Talent Acquisition team at workday_recruiting@iqvia.com to arrange for such an accommodation.

Keywords: IQVIA, Philadelphia , Business Architect For Iqvia Next Best / Ai/Ml, Professions , Crum Lynne, Pennsylvania

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