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Analyst, Paid Search

Company: Comcast
Location: Philadelphia
Posted on: November 23, 2020

Job Description:

Job Summary The Lifecycle Strategy team delivers customer-centric, cutting edge, data-driven omnichannel communications throughout the customer lifecycle to ultimately drive long-term customer relationships and performance. It is an entrepreneurial, fast-growing team with high impact and significant exposure across the organization. Our Search department manages one of Googleaposs largest U.S. search advertising budgets and optimizes daily to deliver new customer acquisitions and business leads. Ultimately, we are responsible for delivering the optimal, unified brand presence across SEM SEO for all search engines. This role will support Comcast's Residential paid search program. Core Responsibilities - Assist in managing all elements of paid search campaign management. - Assist in implementing, optimizing, and tracking our paid search (SEM) programs, following up with measurement and reporting of campaigns from start to end to ensure KPIs are achieved (CTR, leads, phone calls, chats, etc). - Build and test new campaigns and ideas on a continuous basis. - Test and take advantage of new features as they come up for different advertising tools. - Support data analysis and develop ad hoc reports for all aspects of our SEM programs. - Develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns. - Consistent exercise of independent judgment and discretion in matters of significance. - Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary. - Other duties and responsibilities as assigned. Minimum Requirements - Bacheloraposs Degree in Business, Math, Statistics, Economics, Marketing or equivalent. - Generally requires 2-5 years of related experience. - Digital analytics experience with expertise in digital marketing, paid search and search engine optimization. - Experience with a wide range of digital analytics tools including Google AdWords, Bing, DS3 and Digital Attribution tools. Adobe Reports Analytics is a plus. - Experience with AB tests is helpful - Team player with strong presentation skills. - Competence in the core MS Office suite, particularly MS Excel (formulas, functions, charts, and pivot tables) and PowerPoint. - Ability to handle and prioritize multiple projects while maintaining acute attention to detail in a fast-moving environment. - Must exhibit curiosity and willingness to learn, be a hard worker who can see beyond the task or project at hand and eager to be part of an enthusiastic team. Employees at all levels are expected to - Understand our Operating Principles make them the guidelines for howyou do your job - Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services - Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences - Win as a team - make big things happen by working together and beingo pen to new ideas - Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers - Drive results and growth - Respect and promote inclusion and diversity - Do whataposs right for each other, our customers, investors and our communities Comcast is an EOEVeteransDisabledLGBT employer

Keywords: Comcast, Philadelphia , Analyst, Paid Search, Professions , Philadelphia, Pennsylvania

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