Senior Manager, Digital Creative Strategist
Company: Chubb
Location: Philadelphia
Posted on: April 1, 2026
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Job Description:
Description The Senior Manager, Digital Creative Strategis t at
Healthy Paws Pet Insurance plays a key role in shaping and
executing innovative digital campaigns that drive business growth.
This position requires a visionary thinker with expertise in
digital platforms, content strategy, and creative storytelling. The
strategist will collaborate closely with cross-functional teams to
develop and implement data-driven digital solutions that engage
audiences and elevate the brand. Reporting to the Healthy Paws AVP
of Marketing, this role is responsible for translating strategic
objectives into compelling digital experiences that generate new
business opportunities. Key Responsibilities: Build and implement
integrated content strategies across marketing channels (social,
email, digital, website) to ensure consistent messaging and brand
experience. Leverage daily analytics to inform recommendations.
Collaborate closely with marketing, UX and business leadership,
acting as a strategic partner to uncover needs and shape content
direction. Demonstrate strong research and writing skills,
producing content that resonates with target audiences. Leverage AI
tools for customer insights and to enhance creative deliverables,
while maintaining a human touch in content creation. Develop
targeted tactics and campaigns for specific audience segments,
using analytics and customer data to inform decisions. Apply a
data-driven mindset, utilizing analytics to guide creative
direction and optimize content performance across all creative
channels. Exhibit deep knowledge of the direct-to-consumer
insurance business, with the ability to translate complex concepts
into clear, relatable, and actionable consumer-facing copy.
Approach content strategy from a holistic, big-picture perspective,
ensuring all aspects of customer marketing inform and strengthen
each other. Maintain a digital-first focus, prioritizing innovative
solutions for online engagement and conversion. Optimize content
for SEO—including emerging best practices for large language models
(LLMs)—to maximize visibility and reach. Understand and apply
principles of content hierarchy and structure for effective website
design and user experience. Qualifications Bachelor’s degree in
marketing, business, or related field Minimum of 5 years’
experience in content/creative strategist role Creative
problem-solver with exceptional project management, analytical,
presentation and technical skills Highly motivated, and capable of
working both independently and as part of a diverse team while
demonstrating highly effective interpersonal and communication
(written and verbal) skills Preferred: Experience in the pet
insurance vertical, direct-to-consumer insurance or similarly
competitive direct-to-consumer service markets. Demonstrated
success in highly regulated or complex industries
Keywords: Chubb, Philadelphia , Senior Manager, Digital Creative Strategist, PR / Public Relations , Philadelphia, Pennsylvania
