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Account Executive

Company: Brownstein Group
Location: Philadelphia
Posted on: May 28, 2023

Job Description:

Recognized by Ad Age as a 'Small Agency of the Year,' Brownstein Group is the longest-running independent advertising and public relations agency based in Philadelphia.What we do---Founded at the height of the Creative Revolution in 1964, Brownstein Group is a full-service agency with expertise across all disciplines, including: brand strategy, advertising, public relations, social media, and digital services. Brownstein Group specializes in crafting memorable campaigns that generate positive brand awareness, increased sales/leads, and measurable impact for clients. We build unstoppable brands by helping clients navigate the changing tides of culture and business with a focus on brand longevity, and have worked with a range of companies including Humana, NJM Insurance,TruGreen, Inspira Healthcare, Giant Food Stores,ACI Worldwide,IKEA USA, Comcast Xfinity, DuPont--- Sorona -, and Saint-Gobain North America.What we're known for---Brownstein is an Ad Age Small Agency of the Year ----> a PRNEWS Small Public Relations Firm of the Year finalist ----> and an inductee at Advertising Week's Madison Avenue Walk of Fame. Ranked as an O'Dwyer's Top 100 National PR Agency and one of Fortune Magazine's Top 100 Best Places to Work for Women, Brownstein Group is relentless in the pursuit of breakthrough ideas, and dedicated to its clients and people.Job DescriptionRed Thread PR is seeking a PR Account Executive to join our growing team. We are looking for an independent, self-starter who excels at client service and has a passion for media relations - with a portfolio of regional and national headlines to prove it. This individual must have experience planning and executing large scale paid/owned/earned communications plans; experience executing both consumer and business-to-business campaigns is preferred.The PR Account Executive on this dedicated account team will be responsible for contributing to client relations; supporting the management of PR account team deliverables; supporting PR's integration with the extended advertising team; PR planning across multiple campaigns and their execution. The Account Executive must be adept at identifying opportunities, solving challenges and above all, must be a media relations expert. It requires collaborative work within both the PR department and integrated agency team at-large, strategic thinking and proven executional experience with paid, owned and earned media tactics.Qualified candidates will demonstrate an ability to be a strategic account leader, successfully garner top-tier media coverage, execute well-written thought leadership materials and manage an integrated communications platform.Client and Account Management

  • Day to Day client contact
  • Accountable for successful planning, execution and wrap-up reporting of assigned projects.
  • Provide thoughtful, forward-thinking public relations counsel to the client and account team.
  • Actively communicate with clients and exceeding client expectations
  • Participate and lead client calls as specified by supervisor. Provide strategic input, analysis and feedback on client calls in addition to providing updates.
  • Support internal account team to ensure understanding and expectations of client needs and ensures agency integrationPlanning:
    • Develop strategic PESO plans that reflect the client's goals and objectives and demonstrate modern tacticsMedia Relations & Execution:
      • Proactively search for story opportunities and proactively pitch and place stories in national, regional and trade media.
      • Monitor media daily and identify topics of interest to the team and clients.
      • Develop and maintain media lists, conduct media outreach against strategic plan, focusing on high value media targets; build and maintain personal network of meaningful media relationships.
      • Brief clients on anticipated topics and themes of interviews and appearances and prepare interview briefing materials and talking points.
      • Verify media lists prepared by junior staff. Review and edit media coverage summaries prepared by junior members.
      • Create press materials including news releases, toolkits, media advisories, fact sheets, newsletters, byline articles, case studies, speeches that reflect the client's brand and key messages.
      • Coordinate award submissions and speaking opportunities.
      • Deliver executional excellence across all PR tactics, including but not limited to: regional and national media relations, event planning and management, community relations, content development, internal comms, message development, speaking engagements, other outreach.
      • Manage reporting and merchandising of client work, communicate results to clients regularly.
      • Keep abreast of PR industry trends, best practices, new media and evolving technologies and tactics, and educating the account team.
      • Stay current and gain proficiency on new software platforms that impact the practice of PR.
      • Stay current and add to personal understanding of issues, processes, terms, products, and regulations specific to client's industry. Master complex issues that impact client business and industry.*This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.*Qualifications
        • 3-5 years of experience in public relations - agency or equivalent client-side PR experience
        • BA/BS in communications, public relations, journalism, marketing or a similar major
        • Demonstrated media relations expertise featuring b-to-b and b-to-c clients
        • Experience planning and executing large-scale PESO communications plans
        • Experience working on an integrated agency team is a plus
        • Proficiency in Microsoft Office suite and media monitoring tools such as Critical Mention, Meltwater and MuckrackPhysical Requirements & Working Conditions:
          • Ability to sit or stand for prolonged periods of time
          • This position may require time in office buildings or outdoorsAdditional InformationBrownstein offers the following benefits so you remain unstoppable:
            • An opportunity to collaborate and create with some of the smartest, coolest, and most interesting people in the industry
            • Wellness programs
            • 401K program
            • Remote Working
            • Flex Days
            • Summer Hours
            • Unlimited PTOBrownstein is committed to cultivating a culture of inclusion and authenticity.The sum of our collective individual life experiences, uniqueness, knowledge, creativity, self-expression, and talent that our employees bring to their work represents not only a major part of our culture, but our work and Brownstein's success as well.Brownstein is an equal opportunity employer. When bringing people into our team, we welcome the unique perspectives they bring related to their experience, culture, education, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, color, religion, ableness, sexual orientation, and beliefs. We believe in the strength of our people and the power in diversity.We're always working on being more inclusive and there will always be more work to do, so please come and join us.

Keywords: Brownstein Group, Philadelphia , Account Executive, Other , Philadelphia, Pennsylvania

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