VP Customer Strategy - Non-Profit Vertical Lead
Company: Dentsu Aegis Network
Posted on: June 12, 2021
- location flexible, open to remote*
The Non-Profit Strategy Vice President will join a team of
talented and experienced marketers that focus on helping Merkle
clients achieve their goals through deep understanding of the
non-profit fundraising sector, their constituents, Merkle's
capabilities for online and offline marketing and our approach to
The Vice President operates as a key member of our client
account team helping to ensure that the programs we execute are
based on our deep understanding of our client's business and
strategic objectives. You must also show the ability to build
strong relationships in order to become a trusted advisor to the
client and Merkle account team. This role requires you to be
analytical as well as creative in your thought process and have the
ability to be nimble in your thinking about client problems. As a
key leader inside of an account team you must also demonstrate the
capability to get others to believe in the ideas that you present
and follow that belief through to execution.
At Merkle "Strategy" means a key idea that is informed,
executable and provides results. Those ideas need to be applicable
to a variety of client scenarios and must cross any service that is
necessary to achieve the client objective. As a Vice President in
the Strategy team you must have demonstrate experience in planning
across media and channels, development and management of campaigns
that generate measurable ROI, with a focus on Non-Profit but and
have the ability to work across other core vertical markets as
needed (Insurance, Financial Services, Retail, Health)
The ideal candidate for this position must have a strong passion
for problem solving, and a deep understanding of how non-profit
organizations and constituents interact, with an advanced
understanding of the rapidly evolving role that data and technology
play in this relationship. Candidates must possess the ability to
identify business growth opportunities and develop strategic
recommendations to support the growth of client relationships.
- Lead the building, development, and delivery of strategic
omni-channel marketing plans.
- Act as a subject matter expert, particularly in the areas of
digital marketing and CRM.
- Continually monitor current marketing trends, new technology
solutions, and competitive strategies - and then translate them
into new marketing ideas for clients.
- Show a strong understanding of differences in marketing to
constituents in different verticals and environments.
- Develop trusted, long-term relationships with key client
contacts and executives.
- Ensure meaningful client value is delivered through a mix of
best-practice solutions, skills, capabilities, and original
- Manage team members to deliver strategy projects correctly and
- Collaborate and develop relationships with internal Merkle
teams (account management, operations, creative, analytics etc.),
and partner agencies to understand the feasibility of cross-channel
- Identify key data points and measurements to show the impact of
our approach and strategy on the client's business.
Keywords: Dentsu Aegis Network, Philadelphia , VP Customer Strategy - Non-Profit Vertical Lead, Other , Norristown, Pennsylvania
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