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VP Customer Strategy - Non-Profit Vertical Lead

Company: Dentsu Aegis Network
Location: Norristown
Posted on: June 12, 2021

Job Description:

Job Description

  • location flexible, open to remote*

The Non-Profit Strategy Vice President will join a team of talented and experienced marketers that focus on helping Merkle clients achieve their goals through deep understanding of the non-profit fundraising sector, their constituents, Merkle's capabilities for online and offline marketing and our approach to people-based communications.

The Vice President operates as a key member of our client account team helping to ensure that the programs we execute are based on our deep understanding of our client's business and strategic objectives. You must also show the ability to build strong relationships in order to become a trusted advisor to the client and Merkle account team. This role requires you to be analytical as well as creative in your thought process and have the ability to be nimble in your thinking about client problems. As a key leader inside of an account team you must also demonstrate the capability to get others to believe in the ideas that you present and follow that belief through to execution.

At Merkle "Strategy" means a key idea that is informed, executable and provides results. Those ideas need to be applicable to a variety of client scenarios and must cross any service that is necessary to achieve the client objective. As a Vice President in the Strategy team you must have demonstrate experience in planning across media and channels, development and management of campaigns that generate measurable ROI, with a focus on Non-Profit but and have the ability to work across other core vertical markets as needed (Insurance, Financial Services, Retail, Health)

The ideal candidate for this position must have a strong passion for problem solving, and a deep understanding of how non-profit organizations and constituents interact, with an advanced understanding of the rapidly evolving role that data and technology play in this relationship. Candidates must possess the ability to identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.

Key Responsibilities

  • Lead the building, development, and delivery of strategic omni-channel marketing plans.
  • Act as a subject matter expert, particularly in the areas of digital marketing and CRM.
  • Continually monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
  • Show a strong understanding of differences in marketing to constituents in different verticals and environments.
  • Develop trusted, long-term relationships with key client contacts and executives.
  • Ensure meaningful client value is delivered through a mix of best-practice solutions, skills, capabilities, and original thinking.
  • Manage team members to deliver strategy projects correctly and on-time.
  • Collaborate and develop relationships with internal Merkle teams (account management, operations, creative, analytics etc.), and partner agencies to understand the feasibility of cross-channel recommendations/ plans.
  • Identify key data points and measurements to show the impact of our approach and strategy on the client's business.

Keywords: Dentsu Aegis Network, Philadelphia , VP Customer Strategy - Non-Profit Vertical Lead, Other , Norristown, Pennsylvania

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