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Healthcare Membership Manager

Company: M3 USA Corporation
Location: Fort Washington
Posted on: June 12, 2021

Job Description:

M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.

M3 Global Research maintains ISO 26362 and 27001 certifications with the highest quality data collection and project management capabilities that cover the spectrum of quantitative and qualitative techniques utilized today. M3 services incorporate all of the most advanced statistical and attitudinal methodologies allowing clients to provide world-class offerings and support services to their end-client customers throughout multiple industry sectors. Due to the continued growth of M3GR, we are seeking an Healthcare Membership Manager to lead panel growth.

The mission of the Healthcare Membership Manager is to lead and drive the US panel growth strategy, improving the user experience, performance, quality and responsiveness of the healthcare professional and patient panels. This person will be responsible for developing and executing the strategic marketing goals and initiatives for the US panel member acquisition and engagement.

Duties and Responsibilities:

Including, but not limited to the following:

  • Lead the US panel team, with responsibility for the management, development and appraisal of team members
  • Encourage a team culture of continuous improvement across all initiatives, ensuring results are measured and analyzed, and recommendations are actionable
  • Ensure that the agreed US panel team KPIs are achieved
  • Overall responsibility for the design and deployment of strategies to grow and maintain the M3 Global Research US panel
  • Build and optimize a digital recruitment strategy to grow the membership of healthcare professionals and patients. This should include a mix of suitable affiliate partners, innovative referral campaigns, social media activities and display advertising
  • Identify opportunities and lead initiatives to develop and expand the M3 Global Research panel's reach, in line with evolving business needs
  • Control the panel growth budget and measure engagement and acquisition by channel and tactic, ensuring that campaigns yield proportionate return on investment
  • Collaborate with other department leaders to understand business needs and prioritise panel building in areas where there is higher commercial opportunity
  • Create, develop and maintain multiple communication channels serving panel communities to improve engagement, and ensure high levels of satisfaction
  • Deliver a measurable improvement in panel response rates
  • Oversee and develop multichannel panel marketing programs, deploying a broad range of tactics designed to recruit, engage, activate and retain respondents for market research studies
  • Innovate and adapt the user journey, ensuring exceptional user experience across all panel touchpoints
  • Utilize data analytics to evaluate the user journey, identifying areas for improvement, work with the team to redesign them and finally test these improvements, ensuring they have delivered the anticipated results
  • Champion quality in the panel, ensuring that recruitment methodologists are in line with M3 Global Research quality standards

Requirements

  • At least 3+ years of professional experience managing market research panels in US markets
  • Excellent understanding and knowledge of the market research industry and operations
  • Strong leadership skills
  • Exceptional written and verbal communication skills
  • Self-motivated and driven with a passion for excellence
  • Able to make decisions, take ownership and accept accountability
  • Strong ability to manage time and work independently
  • Analytical and problem-solving abilities
  • Bachelor's degree in business, marketing or other relevant field

Benefits

A career opportunity with M3 USA offers competitive wages, and benefits such as:

  • Health and Dental
  • Life, Accident and Disability Insurance
  • Prescription Plan
  • Flexible Spending Account
  • 401k Plan and Match
  • Paid Holidays and Vacation
  • Sick Days and Personal Days
  • M3 reserves the right to change this job description to meet the business needs of the organization

Keywords: M3 USA Corporation, Philadelphia , Healthcare Membership Manager, Other , Fort Washington, Pennsylvania

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