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Content Associate

Company: Glenmede
Location: Philadelphia
Posted on: January 17, 2020

Job Description:

Glenmede's Marketing Department leads the development and execution of branding, communication and programming initiatives at the corporate and business-line level. Within this practice, the development of timely insights, educational materials and thought leadership occurs across content mediums and distribution channels. This newly created position will support the Director of Content Strategy and offers an opportunity to learn strategy, ideation and execution best practices, and marketing fundamentals to drive trackable engagement results with prospective and current clients. This position is ideal for individuals with a long-term interest in Content Marketing. - Responsibilities: Content Development. This role will be relied upon to develop standard communication materials including short and long-form web articles, editorial calendars, biographies, press releases and headlines and summaries for web and social media use. Partner closely with the Director of Content to facilitate ideation sessions, scripts for video, educational materials and to develop content outlines for short and long-form writings. Campaign Management. Partner with the Director to identify concepts for content campaigns geared to prospective and current clients in alignment with company objectives Execute initiatives by overseeing development of web pages, helping to finalize the relevant materials and recommend improvements based on data. Analysis and Trend Reporting. Partner closely with the data management team to ascertain key trends on user engagement. Use data to inform future content development and distribution tactics at the channel level. Firm Building Active engagement in department-specific and firm-wide initiatives in order to expand capabilities, create solutions to unmet business needs, improve user experience, or develop more efficient processes. -Ability and willingness to contribute to the advancement of team, office and business capabilities. Other duties as required by the position. Required Qualifications: Bachelor's degree or equivalent experience required.3-5 years of experience in Marketing Communications and Content Development required. Preferred Qualifications: Must have strong writing skills and understand that narratives and messaging shift, subtly or significantly, by audience and medium. Excellent written and verbal communication skills. Excellent attention to detail and project management skills. Superior team orientation. Self-starter with a great deal of initiative. Ability to work meet deadlines, juggle multiple tasks, prioritize work, and problem solve. Comprehensive knowledge of Microsoft Office Suite programs, including, Word, PowerPoint, Excel, and Outlook. Glenmede is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: -Glenmede is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Glenmede are based on business needs, job requirements and individual qualifications, without regard to race, color, religious creed or belief, national origin, ethnicity, ancestry, age, physical or mental disability, HIV Status, sex including pregnancy, childbirth, breastfeeding or medical conditions related to breast-feeding, and medical conditions related to pregnancy or childbirth, gender, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history (including pregnancy), genetic information or characteristic, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Glenmede will not tolerate discrimination or harassment based on any of these characteristics. - - **No agencies, third parties, or phone calls, please. Glenmede is not accepting unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Glenmede via-email, the Internet, or directly without a valid written search agreement will be deemed the sole property of Glenmede, -and no fee will be paid in the event the candidate is hired by Glenmede.

Keywords: Glenmede, Philadelphia , Content Associate, Other , Philadelphia, Pennsylvania

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