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Marketing Systems Administrator: AC0027

Company: Arcadia University
Location: Glenside
Posted on: May 16, 2022

Job Description:

Job DescriptionJob Description: Marketing Systems Administrator: The Marketing Systems Administrator manages the daily Marketing technology systems to enable digital transformation in support of marketing and business growth goals. This role specialized in our Pardot/Salesforce CRM development, marketing automation email solutions, and CRM integration with WordPress. This role works with key University stakeholders on Pardot implementations across the entire project lifecycle. An integral part of the role is working with stakeholders including, but not limited to, Enrollment Management, IT, Student Success, and marketing communications to further maximize the usage of Pardot. The position also advises others in line with automation best practices and its growing number of capabilities to build a Pardot usage roadmap ultimately.Responsibilities:

  • Focus on business goals of recruitment, enrollment, and retention for Undergraduate and Graduate audiences.
  • Serve as system administrator managing the quality control cycle of Arcadia's Pardot environment.
  • Help design scalable solutions, build-out enhancements, and new functionality between Arcadia's CRM and CMS.
  • Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector.
  • Lead requirements gathering, solution design, communications workflows, and contributing to project outlines.
  • Support graduate program verticals, including outside vendors and OPM partners in program relations management, list administration, and data share.
  • Communicate project outcomes to client-side project stakeholders.
  • Design, implement, and monitor automated campaigns across email and web, and advise clients on how to optimize further.
  • Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics.
  • Sales Cloud knowledge and ability to set up features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.Qualifications:
    • Excellent project management organization.
    • Experience in reporting and analyzing campaign activity using Pardot reports, B2B, and B2C Marketing Analytics, and can make recommendations to the business.
    • Track record for delivering marketing automation projects in a fast-paced environment and successfully keeping to deadlines.
    • Ability to present ideas and information in multiple groups
    • Flexible and adaptable in a changing environment
    • Ability to communicate verbally and in writing
    • Expert experience in Pardot CRM (Salesforce/Pardot)Required Knowledge, Skills, and Abilities:
      • A solid understanding of the principles of user experience (UX) and integration of architecture, engaging content, and functionality.
      • Ability to manage projects, including workflow of improvements and technical innovations.
      • Proven ability to research, assess, and implement various technological tools to push forward business initiatives.
      • Ability to adapt to and learn new technologies and best-practice standards progressApplication Submission: Applications must be submitted online through Arcadia's Human Resources portal to receive full consideration. Please do not email application materials to the hiring manager. Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration.Application review will begin immediately. Posting will be removed from the website once we've established a sufficient talent pool for consideration.Arcadia University is a top-ranked private University in Greater Philadelphia that provides an educational experience that is values-based; rooted in justice, equity, diversity, and inclusion (JEDI); and places students at the center. The Institute of International Education has ranked Arcadia first nationally in study abroad for 10 of the last 12 years, and the Princeton Review has ranked Arcadia among the "Best in the Northeast" for seven consecutive years. The University's Physical Therapy and Physician Assistant programs are nationally ranked in their respective categories by U.S. News & World Report, which also ranks Arcadia among the top 25 percent in its category and cites Arcadia for being among the "most innovative" and "best value" colleges. Approximately 3,700 students study at Arcadia, with 2,300 undergraduate students choosing from more than 65 fields of study. Arcadia promises a distinctively global, integrative, and personal learning experience that prepares students to contribute and lead in a diverse and dynamic world. Through its community of practice, Arcadia has made facilitating a safe and welcoming environment a priority by developing and implementing anti-Black Racism Initiatives (ABRI) on campus and in its surrounding communities. Visit www.arcadia.edu.Our belief and experience is that there is strength in diversity and we are committed to building a welcoming and inclusive environment for students and employees alike. We are a community built on varied experiences and perspectives that beneļ¬ts from open-minded discussion and cultural humility. Guided by our University's values, we are committed to justice, equity, diversity and inclusion, and we are working towards dismantling anti-Black racism/white supremacy and other forms of interpersonal and systemic discrimination and oppression.We welcome candidates who can contribute to the diversity and excellence of our community. The successful candidate will demonstrate examples of ways they will incorporate our values in their work.At Arcadia University, our ABRI/JEDI principles are the foundation of our highly regarded, values-based learning community, which reflects the world in which we want to live. As such, Arcadia actively seeks and welcomes candidates of diverse backgrounds and abilities. Arcadia prohibits discrimination on the basis of ethnicity, national origin, ancestry, race, color, religion, creed, sex, gender, marital status, sexual orientation, age, gender identity or expression, military or military veteran status, disability, medical or genetic information, pregnancy, or any other characteristic protected by local, state, or federal law. All offers of employment are conditional based on the successful completion of a background check. Employment may not begin until the University accepts the results of the background check.COVID-19 Vaccination Requirement: Arcadia University requires all employees to be fully vaccinated with a COVID-19 vaccine by your employment start date. Arcadia will consider requests for exemptions from the vaccination policy due to medical conditions or religious belief. You will be required to provide proof of vaccination at the time of hire and/or on your first day of employment. Our vaccination protocols are subject to applicable laws and will be updated from time to time to reflect evolving conditions and federal, state, local, and other applicable health and safety guidelines.

Keywords: Arcadia University, Philadelphia , Marketing Systems Administrator: AC0027, IT / Software / Systems , Glenside, Pennsylvania

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