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Senior Global Web Experience Marketing Specialist

Company: Arrow Electronics
Location: Horsham
Posted on: April 10, 2021

Job Description:

Position:Senior Global Web Experience Marketing SpecialistJob Description:Arrow Electronics is excited to add this new position, which will have Global responsibility for the administration, maintenance, and strategy execution of the Arrow ECS Global ( ) web presence and marketing effectiveness of the web presence.**This role may allow for remote work or can be located in our Denver headquarters.**What You'll Be Doing

  • Oversee the execution of the digital experience strategy across ECS global web properties.
  • Coordinate strategy, administration, and maintenance of the digital experience with the regional marketing teams to ensure consistency across the globe.
  • Develop and implement processes for tracking and tagging content to ensure the digital experience strategy is implemented effectively across all sites and contributing to the recruiting and retention of partners and suppliers.
  • Ensure the tagging strategy is effectively implemented to ensure tracking and reporting effectiveness for all users of the site.
  • Develop reports and recommendations to the content marketing and brand marketing teams to ensure they are aware of user behavior and able to adjust their content as required.
  • Create processes and oversee implementation of a lead process from web interactions through Eloqua for known and unknown users to be scored and progressive profiling to be implemented to effectively identify and segment users for marketing campaign purposes.
  • Contribute to the overall success of growth metrics for partners and supplier recruitment efforts.
  • Implement and manage the translation processes for content throughout the global presence.
  • Own the web experience and the partner experience portal program to enhance the overall partner experience.
  • Work with regional teams and corporate legal and branding teams to ensure compliance with brand standards, style guide, and consistency for all legal regulations, privacy policy, cookie policies, etc.What You'll Need:
    • Bachelor's degree and 5-7 years experience managing global web properties.
    • 3 years experience using Umbraco Content Management system.
    • 3-5 years experience with Google Analytics and Google tag manager
    • 5-7 Years managing web properties, content, translation processes, and content localization processes.
    • 5 years in a global role working with teams in multiple geographic regions.
    • Proven ability to influence individuals across functional areas.
    • Proven success in improving NPS or web experience scores with other global organizations.
    • 2 years leveraging web interactions for lead scoring and profiling and connecting to lead management programs and marketing automation systems.
    • Experience with Customer Portals; working with resellers or channel partner enablement capabilities (Partner Relationship Management experience)What Will Help You Succeed Even More:
      • 2 years experience with Eloqua lead scoring models
      • 5 years experience with marketing automation systemsWhat's In It For YouAt Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
        • Medical, Dental, Vision Insurance
        • 401k, With Matching Contributions
        • Paid Time Off
        • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
        • Growth Opportunities
        • Short-Term/Long-Term Disability Insurance
        • Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)
        • On-site Caf- with Catering Option for Busy Lifestyles (availability subject to COVID-19 office guidelines)
        • 24/7/365 On-site Gym and Lockers, Free for Use to All Employees! (availability subject to COVID-19 office guidelines)
        • Bike Racks
        • And more!Annual Hiring Range/Hourly Rate:$72,000.00 - $88,000.00Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.-Location:US-CO-Denver, Colorado (Panorama Arrow Building)Time Type:Full timeJob Category:Marketing and CommunicationsEEO Statement:Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran or disability status.-

Keywords: Arrow Electronics, Philadelphia , Senior Global Web Experience Marketing Specialist, IT / Software / Systems , Horsham, Pennsylvania

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