Digital Shelf Senior Specialist (Skin Health).
Company: Johnson & Johnson
Location: Fort Washington
Posted on: January 16, 2022
Our Johnson & Johnson Global Consumer Health team is on an
exciting journey to reinvent how we maximize technology and data to
better serve consumers' needs, transforming the end-to-end digital
and data ecosystem from demand generation to commerce to supply
chain innovation, all powered by a digital-first mentality!
To drive this vision forward, our U.S. Consumer Health business is
crafting a new Digital Experience Team to deliver accelerated
growth through execution of the end-to-end digital consumer
experiences and continuous optimization of digital marketing and
media tactics to drive conversion.
We are recruiting for a Digital Shelf Senior Specialist to join our
team! This position will be based in Fort Washington, PA; Los
Angeles, CA; Skillman, NJ or New York, NY. Remote work options may
be considered on a case-by-case basis and if approved by the
Here, your career breakthroughs will change the future of health
and amplify your impact, in all the best ways. And you'll change,
too. You'll be inspired, and you'll inspire people across the world
The Digital Shelf Lead is a high-impact role within the internal
digital marketing execution team for J&J Consumer Health brands
in the U.S. The Digital Experience (Dx) team is responsible to
deliver accelerated growth through execution of the end-to-end
digital consumer journey and continuously optimizing digital
marketing and media tactics for a seamless consumer experience that
- Act as Digital Shelf "quarterback" by owning end-to-end digital
shelf process, from identifying needs through content development
to delivery. Be expert in retailer shelf requirements and develop
scaled approach to deliver best-in-class digital shelf across
- Translate digital roadmap to develop content strategies for
fully coordinated campaigns and content experiences, and the
corresponding assets that bring those narratives to life. Stay
appraised of industry trends to aid in the development and
promotion of content consumers want.
- Take a comprehensive and strategic approach to storytelling,
ensuring content and narrative/editorial approach is synchronized
for a coordinated, engaging experience that leads to conversion.
Use first party audience data to customize content to engage a
variety of different audiences.
- Drive high-quality, high-velocity content production for owned
assets and digital shelf, adapting and augmenting hero assets and
creative to be fit for platform and consistent with established
brand voice, tone and creative guidelines.
- Continually assess real-time digital performance/content
effectiveness to figure out what is/isn't working, using data,
analytics and insights to continuously adjust, re-package or
eliminate content to deliver aligned success metrics, including
media return on investment, engagement, and eCommerce sales.
Continually update Dx Managers on content performance, insights and
optimizations to ensure a continuous feedback loop to Squad and
customer teams and agency partners.
- Champion Agile methodology and ways of working to ensure focus
on outcomes vs. activities. Continuously optimize the consumer
experience across touchpoints through test & learn approach; ensure
all tests have clear metrics and establish the processes and
infrastructure to enable measurement. Partner to share findings and
rapidly scale successful tests, as appropriate, within and across
- Unlock talent potential by crafting a CREDO-based culture of
learning, performance, inclusion, health and giving back to the
community. Role model and advance inclusive leadership behaviors.
Set an inspirational culture w/in which all talent can thrive.
- Cultivate a network of flexible contract designers to
efficiently support demand and surges in workload. Lead vendor
partnerships, as required.
- Continuously assess external market and landscape and engage
and partner with Marketing, Market Research, and Sales teams
broadly to stay up to date on the latest consumer insights,
industry trends, competitive strategy, brand and customer
objectives to proactively inform content strategies.
- Partner closely with the Office of Marketing Value to deploy
new workflows, technology and partnerships, with focus on
technology to enable automation of routine tasks and data-based
optimization and decision-making.
- Create positive relationships with internal partners and
creative agencies of record to drive a digital-first approach to
develop and produce outstanding hero brands assets.
What We Are Looking For: (Qualifications)
- A minimum of a bachelor's degree is required.
- A minimum of 4 years digital design/content experience agency
or client side is required.
- Self-starter with interpersonal, leadership, and teambuilding
skills to form relationships and work collaboratively with multiple
cross-functional teams, suppliers and agencies. This person will
support Brand goals and Customer priorities.
- Experience with Salsify and Syndigo and experience with copy
- Experience with Profitero preferred.
- Effective time management skills; ability to prioritize,
delegate and deliver on-time.
- Able to analyze data from multiple sources to drive insights
influencing the development of high impact solutions; able to
assess which variable are getting results and link actions to
- Able to use learning tools effectively to support decision
making, e.g., A / B testing and experimentation
- Deep understanding of the integrated marketing experience and
the role digital plays in the marketing mix
- Able to be a great teammate and individual contributor, and
willing/eager to work in a hands-on capacity with creative
- Exceptional writing, communication, presentation and influence
skills, with the ability to clearly articulate and present
strategies, recommendations and results to team members and
- Familiarity with segmentation, analytics and direct experience
with web measurement/analytics and various marketing technology
(Adobe Marketing Cloud, Google Analytics, ad servers, etc.)
- Agile/SCRUM experience
Primary Work Location:
Roles Available In
- Fort Washington, PA
- Skillman, NJ
- Los Angeles, CA
- New York, NY
Johnson & Johnson is an Affirmative Action and Equal Opportunity
Employer. All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, age, national origin, or protected
veteran status and will not be discriminated against on the basis
United States-New Jersey-Skillman-199 Grandview Road
North America-United States-New York-New York, North America-United
States-Pennsylvania-Fort Washington, North America-United
Johnson & Johnson Consumer Inc. (6101)
Keywords: Johnson & Johnson, Philadelphia , Digital Shelf Senior Specialist (Skin Health)., Healthcare , Fort Washington, Pennsylvania
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