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Director, Website Strategy and Optimization

Company: OneMain Financial
Location: Wilmington
Posted on: November 20, 2019

Job Description:

OneMain (NYSE: OMF), the largest non-bank lender in the United States, has been helping consumers take care of lifes expenses through personal loans for over 100 years. We are a vibrant consumer finance leader with a foundation of strong financial performance and a national footprintwere building on that foundation by investing heavily in digital capabilities and innovative and personalized ways to reach our customers.

Responsibilities

--- Creates, executes and communicates the Digital Strategy and Testing Roadmap; including Website, and Paid Media. Oversees test development, execution, measurement, analysis and communication, centered around a common testing strategy

--- In partnership with analytics team, develops relevant site metrics and key performance indicators to evaluate website and funnel performance and identifies opportunities for optimization

--- Analyzes performance of website and digital campaigns through the customer journey/funnel; identifies, sizes, and prioritizes areas for opportunity; then implements and report on tests and optimizations. Constantly iterates and deploys tests for continuous improvement of the customer experience and business results.

--- Executes on testing plan partnering closely with technology, analytics, legal/compliance and other marketing stakeholders to remove bottlenecks, ensure feasibility of tests, drive proper resourcing levels, and realize efficiency and effective practices.

--- Communicates testing roadmap, outcomes and recommendations to cross-functional stakeholders and executive leaders across the organization

--- Helps set testing strategy and approach leveraging conversion rate optimization best practices. Establishes and refines current methodologies and approaches to ensure the continued evolution of onsite testing and site optimization best practices.

--- Drives process improvement changes to maximize team efficiency and output.

--- Stays abreast of advances on Digital (both technical and experiential) and look for ways to appropriately integrate these advances

--- Works collaboratively with technology stakeholders to assist with successful test implementation and product planning

--- In collaboration with technology and analytics counterparts participates in analytics, testing and personalization technology vendor reviews, recommendation and implementation as needed

--- Develops relationships with external companies and organizations to share testing best practices, learnings, proven concepts and practices to further enhance our knowledge and capabilities.

--- Manages and mentors a team as needed

Qualifications

--- 7+years of experience managing web and digital analytics, testing and optimization activities

--- Direct experience implementing and using analytics, testing and personalization platforms (e.g. Adobe Analytics, Google Analytics, Adobe Audience Manager, Adobe Target, Optimizely, etc.)

--- Expertise in executing and measuring performance of A/B and multivariate tests.

--- Strong verbal and written communication skills, with the ability to present analysis/insights to senior management.

--- BA/BS in Business, Marketing, or Statistics, or equivalent experience

Keywords: OneMain Financial, Philadelphia , Director, Website Strategy and Optimization, Executive , Wilmington, Pennsylvania

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