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Vice President, Marketing Programs

Company: OneMain Financial
Location: Wilmington
Posted on: August 24, 2019

Job Description:

OneMain, the largest non-bank lender in the United States, has been helping consumers take care of lifes expenses through personal loans for over 100 years. The Vice President of Direct Marketing Strategy will build and execute the Direct Marketing strategy for OneMain, specifically refining the current Direct Mail strategy to improve campaign efficiency against key business metrics. He or she will lead the Direct Mail channel revenue stream as a business and deliver a growing profit stream and expand the consumers positive experience with the brand. He or she will build cutting edge Direct Mail acquisition and customer engagement campaigns via directing both internal and external resources.

In this role, you will lead, develop and design an industry leading Marketing Strategy for Direct Mail including:


  • Build, plan and execute direct mail campaigns that drive response, enhance the brand and engage prospects
  • Create and manage the direct response creative, message and design for direct mail channel this will require leading across organizational lines to influence and collaborate with other channels
  • Bring innovations and new ideas that improve performance to an existing high performing mail program
  • Be the bridge between data and brand advocating for the best prospect and customer experience while growing response rates
  • Develop Direct Mail marketing plans that increase engagement with both new and existing customers
  • Work cross-functionally with marketing, legal, compliance, engineering and business development to produce and execute Direct Mail campaigns
  • Work collaboratively with the Analytics team to analyze program performance, and executing on analysis to ensure channel KPIs are being met/exceeded
  • Utilize ongoing performance analytics of Direct Marketing Campaigns to optimize and improve campaign strategy
  • Validate and test assumptions relative to channel optimization and other marketing decisions
  • Manage and maintain strong direct relationships with key partners/vendors, collaborating on opportunities for growth and cost optimization
  • Negotiate and review existing print partner relationships to identify new areas of functionality, process efficiency, campaign performance and expense
  • Assess and recommend business cases for channels and strategies to maximize profitability with a focus on best practices and compliance

    Qualifications:

    • 10+ years of experience in creative, creative development, large scale print house management and Direct Mail strategic management
    • Deep experience in developing and optimizing direct mail programs
    • Data-driven and can turn insights into actionable growth initiatives
    • Strong experience with A/B testing platforms
    • Successful candidate will be adept at building relationships with partners, be able to identify opportunities and craft innovative solutions
    • Experience managing creative agencies
    • Experience managing large scale print vendors
    • Strong attention to detail with project management and organizational skills
    • Experience presenting to partners including marketing, product, and executives
    • Experience with partnerships and deal negotiation
    • Strong analytical skills are a must
    • Deep understanding of prospecting techniques, CRM and rapid direct mail testing
    • Experience in communicating to a senior management team and external partners
    • Bachelors Degree required
    • Advanced degree a plus

Keywords: OneMain Financial, Philadelphia , Vice President, Marketing Programs, Executive , Wilmington, Pennsylvania

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