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Head of Lead Generation

Company: Internet / Online, Philadelphia, PA
Location: Philadelphia
Posted on: December 9, 2018

Job Description:

Company is unique in its balance of sophistication and user-friendliness, making it ideal for project teams with a diverse mix of experienced and less-experienced users. Much more sophisticated than lower-end tools (like Basecamp) and much easier to use than higher-end tools (like Microsoft Project), Company is the “just right” solution for busy teams.

We are looking for a Head of Lead Generation to build, refine and own Company’s lead generation programs. You are a data-driven, measurement-obsessed results producer who relishes the challenge of competing in a sophisticated, growing software market. You are a leader, a doer and a team player focused on filling the sales funnel to fuel rapid growth. This is a perfect opportunity for an accomplished marketer in the #2 position to step into the #1 position and advance his/her career, or a Marketing Director who wants to innovate and grow his/her career in a startup-like culture.

What you will do: Build successful programs using inbound and outbound channels that drive results Research and test new channels and processes for improving the lead-to-close lifecycle Craft and refine brand positioning and footprint for maximum impact Manage the marketing budget and prioritize spending to maximize qualified leads Maximize website conversion rate through A/B testing of changes to website structure, design and content Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities What you need to have: You should be fixated on the cost per lead by channel and should be able to explain why results vary by channel 6+ years’ experience with B2B online marketing programs, with a focus on lead generation; experience with B2B SaaS preferred You’re a "data nerd”; you relish the thought of testing theories in new channels that could potentially produce huge results Demonstrated and measurable success in online lead generation metrics Expertise with a variety of lead generation tactics including inbound marketing, demand generation/content, outbound marketing, PPC and social media Strong leadership, project management and communication skills for keeping everyone organized and focused Knowledge of marketing technologies (CRM, marketing automation, web analytics). Experience selecting and testing new technologies Why you want to work here: Caring, compassionate attitude towards taking care of our people Action-oriented entrepreneurial environment, with the financial resources (profitability) to take substantial calculated bets Ability to work from anywhere as long as you get the job done Generous compensation, benefits and flex hours Significant opportunities for growth and learning as a key part of the senior management team

Keywords: Internet / Online, Philadelphia, PA, Philadelphia , Head of Lead Generation, Executive , Philadelphia, Pennsylvania

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