PhiladelphiaRecruiter
the smart solution for Philadelphia jobs

Head of Lead Generation

Company: Internet / Online, Philadelphia, PA
Location: Philadelphia
Posted on: December 9, 2018

Job Description:

Company is unique in its balance of sophistication and user-friendliness, making it ideal for project teams with a diverse mix of experienced and less-experienced users. Much more sophisticated than lower-end tools (like Basecamp) and much easier to use than higher-end tools (like Microsoft Project), Company is the “just right” solution for busy teams.

We are looking for a Head of Lead Generation to build, refine and own Company’s lead generation programs. You are a data-driven, measurement-obsessed results producer who relishes the challenge of competing in a sophisticated, growing software market. You are a leader, a doer and a team player focused on filling the sales funnel to fuel rapid growth. This is a perfect opportunity for an accomplished marketer in the #2 position to step into the #1 position and advance his/her career, or a Marketing Director who wants to innovate and grow his/her career in a startup-like culture.

What you will do: Build successful programs using inbound and outbound channels that drive results Research and test new channels and processes for improving the lead-to-close lifecycle Craft and refine brand positioning and footprint for maximum impact Manage the marketing budget and prioritize spending to maximize qualified leads Maximize website conversion rate through A/B testing of changes to website structure, design and content Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities What you need to have: You should be fixated on the cost per lead by channel and should be able to explain why results vary by channel 6+ years’ experience with B2B online marketing programs, with a focus on lead generation; experience with B2B SaaS preferred You’re a "data nerd”; you relish the thought of testing theories in new channels that could potentially produce huge results Demonstrated and measurable success in online lead generation metrics Expertise with a variety of lead generation tactics including inbound marketing, demand generation/content, outbound marketing, PPC and social media Strong leadership, project management and communication skills for keeping everyone organized and focused Knowledge of marketing technologies (CRM, marketing automation, web analytics). Experience selecting and testing new technologies Why you want to work here: Caring, compassionate attitude towards taking care of our people Action-oriented entrepreneurial environment, with the financial resources (profitability) to take substantial calculated bets Ability to work from anywhere as long as you get the job done Generous compensation, benefits and flex hours Significant opportunities for growth and learning as a key part of the senior management team

Keywords: Internet / Online, Philadelphia, PA, Philadelphia , Head of Lead Generation, Executive , Philadelphia, Pennsylvania

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Director - Sr Software Release Management Lead
Description: We are currently seeking an individual to serve as the Release Management Lead for a team of federated Release Managers in our Asset Servicing Technology organization. This role is responsible for providing (more...)
Company: BNY Mellon
Location: Jersey City
Posted on: 12/17/2018

Inpatient Nurse Manager Dialysis
Description: An exciting new opportunity just opened up for a Nurse Manager over a Dialysis Unit with a reputable hospital in the Eastern part of New Jersey. br This state-of-the-art 670-bed medical center is part (more...)
Company: Nurse Practitioner
Location: New Brunswick
Posted on: 12/17/2018

Clinical Data Manager - Data Review
Description: Long-term W2 contract with direct pharma client based in East Hanover, NJ - New Jersey Duties: Responsible for providing timely and professional ongoing quality
Company: Tech Observer
Location: Newark
Posted on: 12/17/2018


Corporate Controller
Description: Company is experiencing significant growth ndash both organically as well as through acquisition ndash therefore the opportunities for successful individuals can be significant. The Corporate Controller (more...)
Company: Packaging, New Brunswick, NJ
Location: New Brunswick
Posted on: 12/17/2018

District General Manager*
Description: DEPARTMENT: US Retail Sales and Service Join H R Block, a global consumer tax services provider that has prepared more than 680 million tax returns since 1955. There are approximately 12,000 company-owned (more...)
Company: H&R BLOCK
Location: Hicksville
Posted on: 12/17/2018

Configuration Management Build Engineer
Description: Analyzes and develops new or revised SDLC procedures and processes. Leads less complex application migrations through test environments Recommends software design based on requirements. Develops custom (more...)
Company: BNY Mellon
Location: Jersey City
Posted on: 12/17/2018

Medical Director, Complex Care
Description: Clover is reinventing health insurance by working to keep people healthier. Overview Our complex care programs are designed to improve care and outcomes for our most medically complex members. Clover (more...)
Company: Clover Health
Location: Jersey City
Posted on: 12/17/2018

Product Manager -- Asset Management & Inventory Solutions
Description: The ideal candidate for this role is a creative leader that is savvy in both software and service-based asset management solutions. br Join Agilent's high growth Laboratory Enterprise Division. This (more...)
Company: Agilent
Location: Wilmington
Posted on: 12/17/2018

Telephonic Case Manager-Work From Home
Description: Study Management Associate III - Work from home Can be home-based anywhere in USA - Multiple openings
Company: The Career Hut
Location: Newark
Posted on: 12/17/2018

Project Manager (Construction)
Description: Projects include Healthcare, Higher
Company: Kimmel & Associates
Location: Harrisburg
Posted on: 12/17/2018

Log In or Create An Account

Get the latest Pennsylvania jobs by following @recnetPA on Twitter!

Philadelphia RSS job feeds