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Director of Marketing - Plymouth Meeting, PA

Company: Altice USA
Location: Plymouth Meeting
Posted on: December 4, 2017

Job Description:

Employer is one of the largest broadband communications and video services providers in the United States. We are a subsidiary of Altice NV, a convergent global leader in telecom, content, media, entertainment and advertising founded in 2001 by entrepreneur Patrick Drahi. We are driven by a philosophy to always challenge ourselves. We question everything so that we can find the best way forward for our customers. And in a world where continuous innovation is the only way forward, we are redefining the vision we have for our customers, enterprises, advertisers - and our people.

The Director of Marketing & Audiences is responsible for leading projects that drive revenue growth via both marketing programs (e.g. lead gen, web site development, content production, sales collateral) and audience curation (e.g. supporting sales by building audiences to support the needs/requirements of sophisticated, national advertisers).

Responsibilities include:

* Collaborate with the Head of Marketing to execute A4's B2B marketing and audience strategies
* Oversee marketing lead generation, largely driven by a highly engaging and thought-provoking content on web site
* Create trigger campaigns based on the prospects previous actions (e.g. cross-marketing products and introducing offers timed with customer events)
* Develop overall marketing strategy/plan and manage the execution of key tactical programs designed to drive market understanding and customer leads
* Tactical programs can include (but are not limited to): digital & social ad campaigns, email campaigns, participation in industry conference and events, producing webinars
* Partner with the PR team to ensure a steady flow of announcements/market messaging as well as establishing presence at key industry events/conferences
* Spearheading research projects organized around customer campaigns to produce highly compelling, measurable case studies
* Perform on-going competitive analysis to ensure understanding of market threats & opportunities
* Identify big insights by synthesizing inputs from multiple data sources to unlock customer acquisition opportunities
* Perform on-ongoing tracking and reporting of marketing initiatives
* Support sales organization on an on-going basis to curate audiences to meet sophisticated customer requirements based on an intimate understanding of ready- and custom-made audiences and a strong strategic understanding of the customer's advertising and business objectives
* Work with appropriate cross-functional teams to secure appropriate audience data to meet customer needs and then ensure the data is properly installed across our systems for both planning and execution

BA/BS degree in marketing or related field
MBA is a plus
15+ years of marketing & database marketing experience
5-7+ years of B2B marketing experience
Extensive experience in building audiences to meet the needs of sophisticated clients
Depth in qualitative and quantitative research, synthesizing key implications

We are an Equal Opportunity Employer M/F/Disability/Vet and maintain a drug-free and smoke-free workplace.

Keywords: Altice USA, Philadelphia, Director of Marketing - Plymouth Meeting, PA, Executive, Plymouth Meeting, Pennsylvania

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