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ASSOCIATE DIRECTOR, OMNICHANNEL STRATEGY AND EXECUTION, ONCOLOGY

Company: Johnson & Johnson
Location: Horsham
Posted on: June 10, 2024

Job Description:

DescriptionJohnson & Johnson Innovative Medicine is recruiting for an Associate Director, Omnichannel Strategy and Execution, Oncology located in Horsham, PA or Titusville, NJ.At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at .The Associate Director, Omnichannel Strategy and Execution will lead the strategy, implementation, and measurement of the Omnichannel vision for Oncology brands. This individual will be responsible for working across functions and therapeutic areas to drive media and digital channel strategy across platforms and partners to enable a personalized, connected customer journey. This person will lead the implementation and enhancements of the cross-channel journey to realize the omnichannel marketing vision, working collaboratively with marketers, IT, Media Excellence, agencies and analytics teams to build a connected system of products that enable personalization of the customer experience. They will design and develop the omnichannel capability (technology, training, process) to support personalized and predictive omnichannel engagement. Reports to the Director, Omnichannel Strategy and Execution.The individual must have exceptional leadership skills, having demonstrated the ability to lead collaboration across teams (internal and external), inspire without authority, and encourage smart risk-taking. This individual will be personally accountable for making Credo-based decisions and fostering a Credo-based culture.Key Responsibilities:Strong business and technical expertise in digital marketing channels including email, web, media, social, and Veeva CRMDeep expertise in email marketing capability and best practices in email channelDeep understanding of connectivity of digital channels to other marketing channels, both digital and traditionalUnderstand the components and integration of the multiple products in the marketing technology ecosystem.Define, design and prioritize the data and business strategies for the brands that will help support the business needs, while increasing speed to market. Identify data gaps in the current landscape with regards to activation and partner with Commercial Excellence, Marketing, Field Leadership, and Media Excellence for seamless integration of data that will enable data activation to enable seamless customer experience.Partner with IT and brand teams to develop and implement the taxonomy and tagging strategy. Develop, implement and translate strategic KPIs to measures success.Partner with business stakeholders to support omnichannel and digital reporting/ analytics and work closely with advanced analytics & data science partners to uncover and translate -insights for omnichannel activation.Foster new data partnerships that will support enrichment and data analysis for your brand partners.Support the omnichannel strategy through the development and pull through an integrated ecosystem that can be leveraged across therapeutic areas to enable a more personalized, supportive customer experience.Work with partners across sales, digital, media, website, and Veeva CRM to understand their needs to support in building an integrated, customer experience to drive impact.Collaborate with technology teams to prioritize, leverage and extend the capabilities of the MarTech / Salesforce ecosystem and work with marketers to implement the same.Partner with media agencies in defining strategies, capabilities and channels to best support brand goals and customer experience. (i.e., evaluation of programmatic partners, data partners for targeting, etc.).Work with media agencies and data partners to define future capabilities to support audience strategy, targeting and personalization across channels.Support smart risk-taking by contributing to the development of business cases and deployment of agile solutions that can be tested and optimized.Understand the evolving regulatory, compliance and legal environment with respect to privacyLiaise with Cross functional teams (Brand, JJT, Sales Ops, Media Excellence, COD, agencies) to ensure appropriate integration and execution in delivering optimized customer experience and solutions.QualificationsEducation:A minimum of a B.A./B.S. is requiredExperience and Skills:Required: A minimum of 7 years relevant digital marketing experience is required.A minimum of 5 years of experience in the media strategy and operations is required.Understanding of the digital ecosystem and platforms and how mobile, social, search, web, Veeva CRM, and offline channels work together to deliver a connected omnichannel experience is required.Ability to handle multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment requiredAbility to lead without direct authority and influence a diverse group of team members to inspire change in a matrixed organization is requiredExcellent collaboration and organizational skills requiredStrong verbal and written communication skills are required including ability to simplify the complex and effectively use communication to influence and engage across all levels of the organization is requiredPreferred:Knowledge of the omnichannel capabilities and technology enablers preferred.Experience working and leading Agile product design and in-market teams preferredKnowledge of Data Models and data management preferredKnowledge of Google Analytics is strongly preferredExperience with 3rd party data providers is strongly preferredOther:This role is primarily based in Horsham, PA or Titusville, NJ and will require up to 25% domestic travel.The base pay range for this position is $118,000 to $203,550. The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation's performance over a calendar/performance year. Bonuses are awarded at the Company's discretion on an individual basis. Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans. Additional information can be found through the link below.Information on benefits can be viewed by following this link: Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit .Job Field: Digital Marketing StrategyOrganization: Janssen Pharmaceuticals, Inc. (6062)

Keywords: Johnson & Johnson, Philadelphia , ASSOCIATE DIRECTOR, OMNICHANNEL STRATEGY AND EXECUTION, ONCOLOGY, Executive , Horsham, Pennsylvania

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