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Vice President, Head of Marketing & Communications

Company: Confidential
Location: Philadelphia
Posted on: June 9, 2024

Job Description:

Vice President, Head of Marketing & CommunicationsAbout the Company Innovative investment & infrastructure company advancing the electric vehicle (EV) transition Industry
Financial Services Type
Privately Held, VC-backed Founded
2021 Employees
51-200 Funding
$200+ million Categories

  • Passenger Car
  • Rental Services
  • Automotive Parts & Accessories
  • Leasing
  • Renewables & Environment
  • CleanTech
  • Electric Vehicle
  • Fleet Management
  • Infrastructure
  • Renewable Energy
  • Sustainability Specialties
    • Electric Vehicles
    • Clean Energy
    • EV Charging
    • Investment Management
    • Sustainable Infrastructure
    • EV Leasing
    • Fleet Electrification
    • EV Solutions
    • eFMC
    • Real Estate
    • Finance
    • Infrastructure
    • Renewables
    • Financial Service
    • Fleet Management
    • Investment
    • Auto Finance
    • Electric Vehicles
    • Emissions Reduction
    • ESG
    • and Sustainability About the Role The Company is seeking a VP of Marketing and Communications to lead a dynamic, world-class integrated marketing and communications function. The successful candidate will be responsible for creating and executing a complete marketing and comms strategy that effectively differentiates the company's unique value proposition, drives sales across all customer buying stages, and delivers exponential ROI. This role involves managing a small team and external agencies and working closely with various internal teams to capture market opportunities and maintain a leading position in fleet electrification and charging infrastructure. The VP will also be tasked with developing targeted marketing activities for diverse B2B audiences, building a trackable marketing growth engine, and setting a new standard for creative output that supports the sales team's needs. Applicants for the VP of Marketing and Communications position should have at least 10 years of experience in marketing and/or communications, with a strong preference for those with a background in marketing. The ideal candidate will have a proven track record of driving top-line growth, designing and executing effective marketing campaigns, and customizing messaging for different B2B audiences. Deep experience in lead generation, revenue attribution, and managing marketing media buyers is essential. The role requires a strategic thinker with excellent writing and storytelling skills, as well as the ability to work hand-in-hand with sales leadership to support lead generation and win new business. Experience in clean energy, renewables, sustainability, energy, EVs, automotive, or industrial B2B sectors is a plus. The candidate should also be an excellent communicator, adept at distilling complex issues and preparing executive-level summaries, and should align with the company's core values of respect, integrity, and commitment to diversity and equal opportunity. Hiring Manager Title
      SVP of Revenue Travel Percent
      Less than 10% Functions
      • Marketing

Keywords: Confidential, Philadelphia , Vice President, Head of Marketing & Communications, Executive , Philadelphia, Pennsylvania

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