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Product Director (Senior Manager), Professional Promotion, Darzalex

Company: Disability Solutions
Location: Horsham
Posted on: June 7, 2024

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion, DARZALEX-- located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Product Director will be a key member of the DARZALEX-- professional promotion team accountable for understanding and implementing strategies to influence treatment in Multiple Myeloma. In this role you will be responsible for the development and implementation of health care professional marketing plans with a particular focus on overseeing the brands messaging strategy and ecosystem. The Product Director will work closely with a large, cross-functional team from Brand Marketing, Sales Leadership, US Medical Affairs, Strategic Insights and Analytics, Finance, and Oncology Portfolio marketing to develop professional marketing plans and tactics for the U.S. DARZALEX-- business. The Product Director will report to the Group Product Director for Professional Promotion and have one direct report. Position Description:

  • Develop, own, and implement brand messaging strategy plans supporting health care professionals. Key components will include strategic and tactical planning, campaign evolution, agency oversight, PRC/regulatory review, and ecosystem optimization.
  • Lead strategic approach for brand team within a changing market environment through ownership of internal multiple myeloma portfolio management and leadership of the brand competitive strategy.
  • Actively oversee Janssen Experience Transformation (JET) initiatives for brand including ownership over agile content development and implementation of next generation omnichannel programs.
  • Actively lead and contribute to Professional Promotion Team responsibilities, such as field engagement, training initiatives and customer interaction along with culture-building activities.
  • Work efficiently with external agencies, key internal partners and cross functional groups within the organization

Keywords: Disability Solutions, Philadelphia , Product Director (Senior Manager), Professional Promotion, Darzalex, Executive , Horsham, Pennsylvania

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