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Product Director (Senior Manager), Professional Promotion, TAR-200

Company: Disability Solutions
Location: Horsham
Posted on: June 7, 2024

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Professional Promotion Marketing for TAR-200 located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at . The Product Director will be accountable for understanding and implementing strategies to influence TAR-200 treatment in the bladder cancer disease state. In addition, you will be responsible for driving the strategies to include development and implementation of health care professional marketing plans and initiatives in the Bladder cancer marketplace. In this role, you will craft marketing strategies that help providers reimagine care and redefine living for patients with bladder cancer. Position Description:

  • Leads development of comprehensive marketing plans, including strategy, positioning, and messaging, to achieve business goals
  • Ensures strategies, marketing assets and tactical plans are developed and performed in close partnership with Global Commercial Strategy Organization, Sales, Sales Learning & Development, Medical Affairs, and key internal partners
  • Develop content with learning and development team for sales meetings and ongoing field development to support brand strategies
  • Lead advisory boards, analytics, and market research to generate insights for marketing initiatives in partnership with the insights and analytics team
  • Lead launch readiness efforts (disease awareness campaign/message development, branded campaign/message development, and strategic value excellence framework)
  • Build integrated marketing plans to achieve business goals. These plans will include key components such as strategy and tactical plans, agency management, budget management, sales support materials, PRC/regulatory review, professional marketing, creative and message development and execution.
  • Lead competitive workstream, monitor marketplace activities and work with cross-functional partners to build and execute a competitive strategy to maintain market leadership.
  • Lead early KOL Engagement Strategy and Mapping, including managing and coordinating touchpoints with Urology Steering Committee
  • Develop and execute integrated professional business plan for assigned disease indications.

Keywords: Disability Solutions, Philadelphia , Product Director (Senior Manager), Professional Promotion, TAR-200, Executive , Horsham, Pennsylvania

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