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Product Director, Nipocalimab Consumer & HCP Marketing

Company: Disability Solutions
Location: Horsham
Posted on: April 3, 2024

Job Description:

Janssen Biotech, Inc. is recruiting for a Product Director, Consumer & HCP Marketing, located in Horsham, PA. At the Janssen Pharmaceutical Companies of Johnson & Johnson, we are working to create a world without disease. Transforming lives by finding new and better ways to prevent, intercept, treat and cure disease inspires us. We bring together the best minds and pursue the most promising science. We are Janssen. We collaborate with the world for the health of everyone in it. Learn more at and follow us @JanssenGlobal. Janssen Biotech, Inc. is part of the Janssen Pharmaceutical Companies. NIPOCALIMAB is a strategically important asset for the future of the J&J Immunology portfolio, with 10+ potential autoantibody indications. This first launch in Myasthenia Gravis will create a significant opportunity to develop multiple core marketing competencies. The Product Director, Consumer & HCP marketing will lead the lead the creation of critical HCP and consumer strategies for the launch of Nipocalimab's first indication, gMG (generalized Myasthenia Gravis). This person will lead the development of the HCP and consumer promotional messages, core promotional launch materials (iVis, websites, print materials) and the integrated campaign. During the first 6 months the role will focus heavily on HCP marketing as the brand is preparing for launch and has a temporary vacancy on the team. Afterwards the role will shift to a greater consumer focus and be responsible for all aspects of consumer launch readiness, including core materials, websites, and media strategy. Key Responsibilities:

  • Developing the launch HCP and patient promotional messages and validating insights through market research
  • Developing the foundational launch HCP and consumer marketing tactics (iVis, brand website) and working closely with cross functional partners (IT, Sales Training) to ensure appropriate build and rollout
  • Developing an integrated patient and HCP campaign - Leading consumer omnichannel strategy (including website, search, digital and social)
  • Managing the agency of record and other specialty agencies to drive close collaboration and integration of strategies and tactics

Keywords: Disability Solutions, Philadelphia , Product Director, Nipocalimab Consumer & HCP Marketing, Executive , Horsham, Pennsylvania

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