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Vice President, Supply Strategy & Activation

Company: Comcast Corporation
Location: Philadelphia
Posted on: April 3, 2024

Job Description:

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.Job SummaryResponsible for the development of organization objectives, long-range and strategic plans and identification of organization strengths and weaknesses. Recommends the allocation of resources to existing businesses, the acquisition of new businesses and the disposition of existing businesses. Plans the overall direction of the Strategic Planning department. Drives change transformation and strategy execution to achieve specific business results. Creates business strategy to focus on strengths, competitive advantage and differentiation. Incorporates broad knowledge to address complex, unusual and critical issues. Develops long-term plans that impact the achievement of business results. Recognizes profitability and revenue potential in business opportunities. Demonstrates leadership versatility.Job DescriptionCore Responsibilities:

  • Responsible for setting the 5-year supply strategy of the organization, partnering across Comcast Advertising and Comcast Cable executives.
  • Actively evaluate both inbound and outbound opportunities to further differentiate and grow both the ad tech and sales team's businesses.
  • Demonstrate mastery of executive presence, prioritization, and business acumen.
  • Creates company business model. Evaluates the economics and business models of specific products/services, companies, and industry sectors. Plans organization direction and strategy accordingly.
  • Supports the launch of new products by working with key constituents across several business unit functions (e.g., product development, programming, operations etc.) to ensure alignment with business objectives.
  • Initiates business development and partnership discussions, including distribution, technology/product, content, and monetization deals.
  • Develops strategy for environmental scans, organizational positioning analysis and other studies relating to the Company's growth and profitability.
  • Communicates strategies and direction effectively across the organization.
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Other duties and responsibilities as assigned.Employees at all levels are expected to:
    • Understand our Operating Principles; make them the guidelines for how you do your job.
    • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
    • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
    • Win as a team - make big things happen by working together and being open to new ideas.
    • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
    • Drive results and growth.
    • Respect and promote inclusion & diversity.
    • Do what's right for each other, our customers, investors and our communities.Professional Experience & Qualifications:
      • 15 + years of experience working in Video Advertising, AdTech or Media experience is a must.
      • Existing industry relationships to drive collective action.
      • Deep understanding of advertising ecosystem to make the complex, simple.
      • Proven leadership with experience cultivating trust and building relationships.
      • Experience driving enterprise-wide change management/transformation.
      • Experience leading strategy in an evolving environment.Disclaimer:This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.EducationMaster's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience15 Years +Salary:Pay Range: This job can be performed in New York City with a Pay Range of $229,454.43 - $375,470.88Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.

Keywords: Comcast Corporation, Philadelphia , Vice President, Supply Strategy & Activation, Executive , Philadelphia, Pennsylvania

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