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Manager, Advanced Analytics - Digital Engagement

Company: Disability Solutions
Location: Horsham
Posted on: April 2, 2024

Job Description:

Johnson & Johnson Innovative Medicine is searching for a Manager, Advanced Analytics - Digital Engagement to support the Oncology commercial organization based in Horsham, PA. At the J&J Innovative Medicine what matters most is helping people live full and healthy lives! We focus on treating, curing, and preventing some of the most devastating and complex diseases of our time. And we pursue the most promising science, wherever it might be found. Please visit https://www.janssen.com/johnson-johnson-innovative-medicine for more information. The Manager, AA Digital Engagement will play a key role in driving the evolution of our business to meet evolving customer needs and improve customer experience. The ideal candidate has deep knowledge of digital marketing channels, is a self-starter, and can adjust quickly to changing needs and priorities. Key Responsibilities:

  • Drive clear and effective business translation of Digital AI products between business and technical stakeholders
  • Collaborate with partners across AI Product, Marketing, Sales and Omni Channel Engagement to incorporate market research, brand strategy, and competitive intelligence into Advanced Analytics products
  • Collaborate with marketing team, media excellence, and Omni Channel Engagement teams to craft media investment strategy based on output from predictive models
  • Oversee critical processes and resources that drive digital AI products in Oncology. This includes maintaining input files and constraints, managing contracted resources, prioritize product enhancements and coordinate implementation of process improvements, and conduct quality-checks on outputs
  • Lead development and communication of A/B testing to determine impact of Digital AI products on marketing campaigns, specific tactics, or content
  • Uncover "critical moments" along a customer's journey for marketing intervention using common sources of consumer and census data

Keywords: Disability Solutions, Philadelphia , Manager, Advanced Analytics - Digital Engagement, Executive , Horsham, Pennsylvania

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