Marketing Communications Manager

Company: University of Pennsylvania
Location: Philadelphia
Posted on: November 19, 2023

Job Description:

University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penns distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of Americas Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Digital Marketing Manager - Marketing and Communications - Penn Engineering Job Profile Title Staff Writer C Job Description Summary Penn Engineerings world-acclaimed faculty, state-of-the-art research laboratories and highly interdisciplinary curricula offer an experience that is unparalleled. Innovation and technology drive every program and transform the fundamentals of what future engineers are learning. Reporting to the Digital Marketing Director, the Digital Marketing Manager (DMM) supports Penn Engineerings goal of increasing brand awareness and engagement through digital platforms, including social media, websites and electronic newsletters. The Office of Marketing and Communications is a fast-paced environment and the DMM will work under tight deadlines to ensure satisfactory and timely promotion of the School. Job Description Job Responsibilities

• In collaboration with the Director, oversee the day-to-day management of existing social media accounts (Facebook, Twitter, Instagram), including content discovery and adaptation for the different platforms. Throughout social media accounts, ensure that content is consistent with branding standards and style guide. Develop strategic campaigns to grow followers and drive engagement campaigns. Collaborate with external Penn Social Media Group to develop strategic social campaigns around both new and pre-existing content.
• Support the roll-out of new branding initiatives and produce new multi-media content for digital platforms (websites, social media channels, electronic newsletters), including student-focused stories, multimedia features and School-wide events. Work collaboratively with editorial staff to identify stories that can be amplified on all channels.
• Maintain proficiency with Penn Engineerings custom WordPress theme and support stakeholders in the School as they manage their website content. This includes troubleshooting users who are experiencing difficulties, assisting in the creation of new pages, managing navigation menus and answering questions related to style and branding. Also interface with School-level IT professionals and/or external developers to address any technological issues.
• Oversee the distribution of the bi-weekly This Week at Penn Engineering electronic newsletter to an audience of 18,000+ recipients via myEmma. Create and distribute routine special events announcements, manage associated listservs and add/delete recipients as needed.
• Provide digital media support to stakeholders in the School for internal image and video assets, including image requests, social media guidance, best practices and photo editing via Adobe Photoshop, in addition to managing the digital asset repository
• Work collaboratively to support Penn Engineering Marketing and Communications staff in maintaining branding throughout the School's communications and marketing efforts, including editing and approving the School's departmental digital materials and other communications-adjacent materials.
• Support Digital Marketing Director in monthly reporting, including compiling and analyzing data and provide appropriate reports based on metrics. Qualifications
  • Bachelors degree in Marketing, or a related field and 3-5 years of related experience or an equivalent combination of education and experience.
  • Must be comfortable understanding, creating and working with existing STEM-related content and be able to adjust to and emulate the voice, style and branding of existing Penn Engineering content across all platforms (web, social media, etc.).
  • A strong understanding of WordPress as a website CMS and a demonstrated track record of website administration, including themes, creating pages, managing plugins and website best practices. Knowledge of HTML is preferred.
  • A firm grasp on how to produce successful social media campaigns on all platforms.
  • Demonstrated proficiency with WordPress, Microsoft Office, Google Docs and Adobe Photoshop, and have extensive experience managing social media accounts and campaigns.
  • Working knowledge of Sprout Social or a similar social media planning tool, Canva, MarketingCloud, Adobe Illustrator, and news aggregators are all a plus. Job Location - City, State Philadelphia, Pennsylvania Department / School School of Engineering and Applied Science Pay Range $51,824.00 - $72,000.00 Annual RateSalary offers are made based on the candidates qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile. Affirmative Action Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class. Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. University Benefits
    • Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your familys health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
    • Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
    • Retirement: Penn offers generous retirement plans to help you save for your future. Penns Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
    • Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with familywhatever your personal needs may be.
    • Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when youre newly hired, you wont have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
    • Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. Thats why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
    • Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
    • University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the Universitys libraries and athletic facilities, or visit our arboretum and art galleries. Theres always something going on at Penn, whether its a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, youre right in the middle of the excitementand you and your family can enjoy many of these activities for free.
    • Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
    • Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
    • Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
    • Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household. To learn more, please visit:

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