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Vice President, ETF Marketing

Company: Macquarie Group Limited
Location: Philadelphia
Posted on: March 20, 2023

Job Description:

Jobs - Job Details - Vice President, ETF Marketing Where will a career at Macquarie take you? Find out more New Search Applicant login Agency login Subscribe to Job Alerts Location Job category and level Back to job search Vice President, ETF Marketing Philadelphia Apply now Refer someone As a Vice President, ETF Marketing, you will develop and implement marketing strategies across US retail advisor channels to support our ETF offerings. The role collaborates closely with the Sales, Key Accounts, Strategic Relationship Management, Product Management, legal/compliance staff, and the broader Marketing team to deliver the best product content and solutions to financial advisors. -Your responsibilities will include:

  • Help to lead and support channel marketing efforts with a specific focus on ETF solutions.
  • Collaborate with product and business partners to evaluate opportunities, develop recommendations, and create impactful marketing strategies in support of our suite of products.
  • Create, manage, and deliver strategic, integrated marketing plans supporting ETF content, investment capabilities and product solutions to target audiences through paid media in addition to supporting the cross-channel sales efforts in the field.
  • Build marketing strategies focused on ETF marketplace trends, business cycles, target audiences and solving investor challenges.
  • Stay current on ETF-specific regulations, policies, and industry best practices.
  • Assist in the production and syndication of marketing materials, such as video, emails, print collateral, websites, webinars.
  • Provide cross channel marketing support for RIA, Wires, Independent, and other retail channels as needed.
  • Serve as a liaison with third-party vendors where appropriate.Your background will include: -
    • Experience in product and/or channel marketing in financial services or asset management experience preferred.
    • In depth knowledge of Exchange Traded Funds with a high level of knowledge around capital markets, asset allocation, and portfolio construction
    • Working knowledge of financial advisors and institutions, and how they operate, as well as retail product solutions
    • Strong written and oral communication skills, including experience writing product messaging, communications, and presentations
    • Experience with direct and digital marketing strategies
    • Curiosity to learn about a global asset management business
    • Experience in integrating marketing and sales activities, including lead generation
    • Proficient in Microsoft PowerPoint, Word and Excel
    • Experience working within Salesforce or other CRM a plusFor success in the role, you will have:
      • 5-8 years overall marketing experience
      • Ability to work collaboratively across multiple teams in the organization
      • Highly organized individual that is able to manage multiple projects simultaneously under tight deadlines
      • Time management skills to work independently
      • Consistently exhibit strong attention to detail
      • Able to interact well with and inspire confidence of senior management
      • Excellent presenter
      • Experience with writing, proofreading, and editingAbout Macquarie Asset ManagementMacquarie Asset Management is a global asset manager that aims to deliver positive impact for everyone. Trusted by institutions, pension funds, governments, and individuals to manage more than $A795.6/$US508.9/ -455.9/ ---519.4 billion in assets globally, we provide access to specialist investment expertise across a range of capabilities including fixed income, equities, multi-asset solutions, private credit, infrastructure, renewables, natural assets, real estate and transportation finance.All figures as at 30 September 2022Our commitment to Diversity, Equity and Inclusion -The diversity of our people is one of our greatest strengths. An inclusive and equitable workplace enables us to embrace that diversity to deliver more innovative and sustainable solutions for our people, clients, shareholders and communities. At Macquarie, you'll be encouraged to be yourself and supported to perform at your best. If you're inspired to deliver on our purpose of 'empowering people to innovate and invest for a better future', we want you on our team. If you need adjustments made to the recruitment process, please reach out to your recruiter.All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other impermissible criterion or circumstance. Macquarie also takes affirmative action in support of its policy to hire and advance in employment of individuals who are minorities, women, protected veterans, and individuals with disabilities.We equip our people with the support to work in a range of flexible ways. Talk to us about what working arrangements would help you thrive. Apply now Refer someone About MacquarieA career at Macquarie means you'll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world-whether it's accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we're empowering people to innovate and invest for a better future.Our size and international presence means your work can take you anywhere-across business groups, disciplines, sectors and borders. With 19,200+ employees and offices in 34 markets around the world, we're a truly global organisation.You'll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You'll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you'll have the opportunity to make a difference.Macquarie is a global financial group providing clients with asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.Find out more at Job no: MAM-971830
        Work type: Permanent - Full time
        Location: Philadelphia
        Category: Mid-senior, Asset Management, Marketing & Communications
        Group: Macquarie Asset Management
        Division: Public Investments
        Recruiter: Katie Maier
        Opening Date: 10/3/2023

Keywords: Macquarie Group Limited, Philadelphia , Vice President, ETF Marketing, Executive , Philadelphia, Pennsylvania

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