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Marketing Manager

Company: RPMGlobal
Location: Philadelphia
Posted on: March 19, 2023

Job Description:

Founded in 1956 by the Pew family to manage their charitable assets, Glenmede is among the nation's leading investment and wealth management firms. The company overseeing $43.6 billion of assets under management for high-net-worth individuals, families, family offices, endowment, foundation and institutional clients. Headquartered in Philadelphia, the firm has offices in Delaware, Florida, New Jersey, New York, Ohio, Pittsburgh and Washington, DC. For further information, please visit .This position will operate in a hybrid work environment, 2-3 days per week in the office (Philadelphia, PA).Overview:The Marketing Manager is a key strategic role that will be integral in all aspects of Glenmede's marketing department. This position is responsible for the strategy and creation of marketing materials and campaigns, both print and digital, as well as project oversight and team development where applicable. This position will represent the department and collaborate with stakeholders and SMEs in order to support business lines objectives. The marketing manager must be self-directed, detailed oriented, and present innovative solutions in a compliance-regulated environment. This position will report to the Chief Marketing Officer and be focused on elevating the department's strategic value.Responsibilities:Strategic Marketing.

  • With a focus on business objectives, collaborate to help formalize strategic marketing plans and initiatives for business lines and the marketing department.
  • Own high visibility projects and collateral that include, but are not limited to, short- and long-form content generation, websites, lead gen initiatives, advertising, presentations, and multi-faceted, multi-touch campaigns.
  • Understand key marketing performance metrics and tracking tools to provide market research, forecasting, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for the team.
  • Represent the team and work with key stakeholders to understand business needs and establish/improve working relationships and communication.
  • Provide development opportunities and value for the team with guidance, peer reviews, and best practices.Project management.
    • Designate workflows, schedules/deadlines, and resources.
    • Prioritize and manage multiple projects and campaigns.
    • Monitor team projects to ensure high level of quality and efficiency.Technology.
      • Play an integral role in marketing applications/software to continually optimize and enhance utilization - Salesforce/Pardot, WordPress, Seismic, Wrike, etc.
      • Build, test and track automated email campaign logic (trigger campaigns), lead scoring parameters, and website engagement to provide strategic recommendations.
      • Provide strategic support for company websites as it relates to SEO, UX and engagement.Firm-building. Active engagement in department-specific and firm-wide initiatives in order to expand capabilities, create solutions to unmet business needs, improve user experience, or develop more efficient processes. Ability and willingness to contribute to the advancement of team, office, and business capabilities. Other duties as required by the position.Required Qualifications:
        • Bachelor's degree in marketing, or a similar discipline.
        • A minimum of 10 years in a professional marketing role is required. Financial services industry is a plus.
        • Successful track record in a senior marketing role.
        • Experience creating content for digital and print collateral and campaigns.
        • Proficient with strategic email automation software.Preferred Qualifications:
          • Possess excellent communication and problem-solving skills.
          • Team-oriented with experience developing and inspiring peers.
          • Working knowledge of social media strategies in a compliance-regulated environment.Glenmede is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Glenmede is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination, retaliation, and harassment. All employment decisions at Glenmede are based on business needs, job requirements and individual qualifications in full compliance with all local, state and federal laws prohibiting discrimination on the basis of race, color, religious creed or belief, national origin, citizenship status, ethnicity, ancestry, age, physical or mental disability, HIV Status, sex including pregnancy, childbirth, breastfeeding or medical conditions related to breastfeeding, and medical conditions related to pregnancy or childbirth, gender, sexual orientation, gender identity and/or expression including a person's actual or perceived gender-related self-image, appearance, behavior, expression, or other gender-related characteristic, regardless of the sex assigned to that person at birth, sexual and reproductive health decisions, marital, civil union or domestic partnership status, past or present military service, alienage or citizenship status, family medical history (including pregnancy), genetic information or characteristic, family or parental status, caregiver status, status as a victim of domestic violence, an individual's status as having a known relationship or association with a member or members of a protected category, hair texture and protective hairstyles, such as braids, locks, and twists, or any other status protected by the laws or regulations in the locations where we operate. Glenmede will not tolerate discrimination or harassment based on any of these characteristics.** We are not seeking agency assistance with this role. No agencies, third parties, or phone calls, please. Glenmede is not accepting unsolicited resumes from search firms. All resumes submitted by search firms to any employee at Glenmede via-email, the Internet, or directly without a valid written search agreement will be deemed the sole property of Glenmede, and no fee will be paid in the event the candidate is hired by Glenmede.

Keywords: RPMGlobal, Philadelphia , Marketing Manager, Executive , Philadelphia, Pennsylvania

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