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Manager, Digital Marketing Analytics

Company: CMI Media Group
Location: King Of Prussia
Posted on: January 27, 2023

Job Description:

As the Manager, Digital Marketing Analyticsyou will be responsible for managing the proper measurement, reporting, analysis and optimization of online and offline marketing campaigns for all assigned accounts. You will work cross-functionally and cross-organizationally to ensure reporting quality, consistency, and deadlines are being met. You will also supervise Analysts and Senior Analysts and be accountable for achieving staff billable goals and career development of direct reports.Primary Responsibilities:Act as the day to day lead across your brands, driving strategic discussions, leading reporting deliverables & helping to shape any strategic/tactical discussionsOversee and manage team responsible for the development and execution of measurement/analysis plans and creation of KPIs on behalf of clientsOversee the delivery of strategic analyses that are easily understood by clients and pull through data driven recommendations tied back to brand goals/objectivesDevelop junior team members to identify data trends, and oversee monthly campaign performance reports and optimization recommendations, and present to internal/external stakeholdersManage time spent against multiple projects, ensuring deadlines are maintained and metWork cross-functionally, providing recommendations to streamline processes, eliminating inefficiencies, and improving results across the departmentOversee data/research support to client/planning teamsRequirements:3-5 years of related online marketing, web analytics/, research experience. Direct experience with digital media performance analysis a plus.Bachelors degree in marketing, statistics, mathematics, economics, psychology or other relevant degree1+ year experience in a supervisory role.Strong project management and prioritization skills, with ability to drive high-quality workAbility to effectively communicate results in a concise mannerExperience and / or education in Pharma a plus.Extensive experience with Microsoft Office (Excel and PowerPoint high efficiency). Knowledge of: Tableau and other data visualization tools, Google Analytics, Adobe Omniture, Microsoft Office.

Keywords: CMI Media Group, Philadelphia , Manager, Digital Marketing Analytics, Executive , King Of Prussia, Pennsylvania

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