Content Marketing Manager

Company: Vitalyst LLC
Location: Philadelphia
Posted on: January 27, 2023

Job Description:

CONTENT MARKETING MANAGERVitalyst, an award-winning Microsoft partner and global provider of client learning and change enablement services, is looking for a driven, enthusiastic, creative thinker to join the marketing team! The Content Marketing Manager develops marketing content to drive continued pipeline growth and sales goal achievement.Responsibilities include:

• Curate content to support marketing campaigns and the overall selling cycle including but not limited to win wires, blogs, eBooks, case studies, customer testimonials, fact sheets, website content, videos, press releases, etc. Maintain list of current assets. Manage future brand migration of Vitalyst assets to Alithya assets as needed.
• Plan and execute the Vitalyst Social Media strategy on LinkedIn and Instagram with respect to the Alithya Communications standards. Collaborate with team to include marketing program announcements/coverage. Maintain a calendar of planned social media posts.
• Collaborate with sales leadership to create partner specific (Microsoft, Oracle, etc.) power point presentations.
• Work with marketing team to provide text and input to keep website pages current and fresh. Run point on future migration of Vitalyst.com website to Alithya.com.
• Work with other Alithya business units to cultivate cross-sell motions and produce any relevant new or revised content as needed.
• Participate in sales calls as needed, including providing marketing guidance for strategic initiatives, and research of new industry strategies or trends.
• Support Corporate Communications as needed for global program initiatives or other corporate communications efforts. What you'll get:
  • Competitive base salary + bonus eligibility
  • An environment supportive of learning and professional development
  • Access to a full slate of benefit options
  • Awesome co-workers! You should have:
    • Four-year degree required (Marketing preferred)
    • Five years technology marketing experience
    • Marketing campaign experience, from planning to execution to measurement of results
    • Understanding of marketing platforms - Dynamics CRM, HubSpot Who will love this job:
      • I'm self-motivated with a desire to succeed.
      • I like the challenge of planning projects from start to finish, including identifying all of the pieces needed to make them successful.
      • I enjoy working in a collaborative, team-oriented environment.
      • I have great time management skills and can handle multiple projects simultaneously.
      • I want an opportunity that gives me professional success and advancement opportunities. PI202079046

Keywords: Vitalyst LLC, Philadelphia , Content Marketing Manager, Executive , Philadelphia, Pennsylvania