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Chief Marketing Officer (hybrid)

Company: Jewish Federation of Greater Philadelphia
Location: Philadelphia
Posted on: January 27, 2023

Job Description:

Description: The Jewish Federation of Greater Philadelphia has an opening for aCHIEF MARKETING OFFICER The Jewish Federation of Greater Philadelphia, a dynamic and growing organization, is seeking a creative, energetic and strategic Chief Marketing Officer to create and implement a bold marketing vision and multi-year marketing strategy, to bolster our position as the premier philanthropic center and convener for the Jewish Community in the Greater Philadelphia region. As the steward of Federation's brand, you will work with a talented team of marketing, communications, public relations, Events and social media staff to implement the organization's strategy. The Chief Marketing Officer will oversee a department of 12 employees and will be a critical member of the Executive Team. This position will report directly to the CEO. Responsibilities of the Chief Marketing Officer include:

  • Inspire, train and lead department staff to create impactful marketing and communication strategies for the organization and our key initiatives, as well as, monitoring and reporting the results of these efforts.
  • Lead Communications team in creating a best-in-class social media presence that empowers stakeholders to spread the Federation brand virally.
  • Develop and measure key metrics to ensure that Federation's message is being delivered to target audiences including user acquisition, conversion rates, engagement rates and satisfaction rates.
  • Develop and maintain effective messages and a solid and consistent brand for the Federation; one that will resonate with internal and external audiences.
  • Continuously monitor and review the performance of marketing efforts to ensure that the message is being delivered to target audiences.
  • Develop and maintain a proactive public relations function to reinforce the brand and ensure consistency of communications to all audiences.
  • Work with external partners on co-branding to ensure Federation and its brand are well represented in the community.
  • Work with the Chief Development Officer to develop exciting marketing strategies for the Jewish Community Fund, Endowments and ongoing donor cultivation and stewardship.
  • Ensure that materials and promotion initiatives, including advertising and donor communications are produced and disseminated in an effective manner to maximize fundraising results.
  • Work with the Fundraising department to deploy marketing and communication techniques to achieve and surpass Annual Campaign and Endowments goals.
  • Integrate the organization's product line with fundraising materials and tactics.
  • Along with the Jewish Federation's CEO and Board Co-Presidents, serve as a key spokesperson for the organization to community agencies, synagogues, other Philadelphia community organizations, including the press and government agencies and representatives.
  • Engage in ongoing work with executive leadership to identify and refine institutional goals and objectives.
  • Identify, and stay abreast of industry trends to incorporate best practices into Federation's strategies, programs and tactics.
  • Present long and short-term marketing strategies and plans to the executive team for discussion and approval.
  • Train staff and volunteers in the most effective and innovative communications techniques.
  • Will oversee the Events department and ensure that events are relevant to business needs and produce an appropriate return on investment.
  • Integrate the organization's product line with fundraising materials and techniques. Requirements:
    • High level knowledge in marketing, communications and general management, with at least 10+ years of progressive, related experience
    • Ability to think and work strategically, and be a big-picture thinker
    • In-depth knowledge of market research, advertising, media, sales promotion and other marketing techniques, group communications, public relations and the selling of intangibles.
    • Proven track record of creating campaigns and initiatives that will drive and increase fundraising revenue.
    • High level of creativity and entrepreneurial spirit.
    • Collaborative. Proven track record of working collaboratively in a fast-paced environment with highly skilled executive colleagues.
    • Demonstrated success in leveraging social media to grow a brand (ideally, a non-profit brand).
    • Advanced analytical and problem-solving skills.
    • Strong organizational and planning skills with demonstrated success with large-scale project management.
    • Strong supervisory and leadership skills to sustain performance, encourage employee growth and success and maintain a mutually supportive working environment
    • Proven ability to respond to community and internal crises efficiently and effectively.
    • Strong communication and interpersonal skills to work effectively with Federation executives and volunteers, other Federation staff, and external audiences.
    • Proven ability to manage, develop and motivate staff.
    • Qualified candidates should be able and available to work a hybrid work schedule, of at least 2 days per week in the office.
    • Must have a flexible schedule and be available for in-person meetings and events that may take place during the evening hours and on weekends. Overview Jewish Federation of Greater Philadelphia offers a competitive compensation and benefits package, including a hybrid work schedule, medical, dental, vision, prescription drug program, life insurance, generous paid time off and 403b retirement savings program. Our Mission The Jewish Federation of Greater Philadelphia mobilizes financial and volunteer resources to address the communities' most critical priorities locally, in Israel and around the world. Commitment to Diversity We deeply value the diversity of insight, perspective, and experience brought by people from backgrounds typically underrepresented in Jewish institutions. This includes Black, Latinx, and Asian people, Black Jews, Jews of Color, lesbian, gay, bisexual, trans, and gender non-conforming people, and people with disabilities. We also welcome applications from people of diverse religious, spiritual, and cultural backgrounds. PI201632032

Keywords: Jewish Federation of Greater Philadelphia, Philadelphia , Chief Marketing Officer (hybrid), Executive , Philadelphia, Pennsylvania

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