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Director, External Communications

Company: GlaxoSmithKline
Location: Philadelphia
Posted on: November 26, 2022

Job Description:

Are you looking for an opportunity to lead and deliver comprehensive communication strategies supporting GSK's vaccines business? If so, this is the role for you.As a Director of External Communications, you will -play a -leading -role in -helping -set the strategy -for brand milestones and unbranded selected projects supporting -GSK's Innovation, Performance and Trust platform -helping us get ahead of vaccine-preventable diseases, together.You will play a leading role in helping set the strategy for brand milestones and unbranded selected projects supporting GSK's Innovation, Performance and Trust platform.This role will partner with the (BU) Business Unit Comms Head to help set the communications strategy for new assets within that BU in close collaboration with other teams and business unit comms where opportunity for alignment may exist.You will manage agency to drive the execution of the overall communications strategy by developing content and managing the processes necessary to deliver an effective external media relations and social media presence while driving internal engagement within relevant teams.This role will provide YOU the opportunity to lead key activities to progress YOUR career. -These responsibilities include:

  • Help lead and develop the communications strategy for our current portfolio and/or new product launches (as well as late-stage assets) defined in alignment with BU Comms Head - this includes strategy execution (via the agency and our team) and budget accountability (including current assets and pipeline assets)
  • Act as a central point of accountability and oversight for integrated internal and external communications activities related to key assets in the BU portfolio, as well as emerging pipeline assets, including working with business leaders on activities to support business priorities for individual assets (like disease state awareness and approval and launch communications plans for assigned assets/products and brands). Disease state awareness work may include RSV, shingles, flu, meningitis, hepatitis or support for other priority brands.
  • Oversee the day-to-day work of other team members including agencies supporting the assets, partnering closely with matrix team members including brand leads (HCP and Consumer) and medical as well as external partners
  • External Communications Delivery: Provide external communications support across all areas relevant to the BUs including press releases for product milestones, key business updates and issues management. Responsible for generating sustained, positive news flow across traditional and digital/social media on key products milestones.
  • Help build trust externally by developing external GSK spokespeople and robust social media presence (e.g., LinkedIn) for select leaders. Work in partnership with BU Comms Head to create external speaking events/appearances with content and message development for the BU.
  • Internal Communications Delivery: create and manage content for internal communications for the BU, including key messages, town halls, workplace engagement and communications related to change management (including organizational changes) and performance. Work with business operations leads (Chiefs of Staff) and our agencies and comms manager/s to implement plans.
  • Coordinate with audience-focused teams to plan and execute internal and external engagement (internal comms, corporate media and social/digital teams).
  • Cultivate and build strong, positive relationships with commercial teams and key liaison colleagues in the various Business Units leadership and key stakeholders and with communications partners
  • Ensure effective programming and internal and external pull-through of key reputational (above-brand) campaigns, disease education and branded communications campaigns for the BUs.
  • The role is responsible for issues management related to assigned assets within the BU in coordination with the BU Comms Head.
  • Oversight of all activities and materials (development, approval, and dissemination) to ensure quality and adherence to GSK policies.
  • Maintain an in-depth understanding of external (health care/public health) environment, particularly traditional media and digital and provide guidance for strategies to leverage opportunities or contain/address significant angles developing in the media.
  • Coordinate partnerships with advocacy, media and communications partners in support of disease education and unbranded consumer outreach.Why you?Basic Qualifications:
    • Bachelor's Degree in Communications, Public Health or liberal arts focus (e.g., English/writing, government/history).
    • 8+ years of relevant external and internal communications experience, with specific experience in Vaccines or pharmaceuticals (at least 4 years).Demonstrated expertise in at least three of the following areas:
      • Strategic planning.
      • Disease awareness and/or branded product campaign development.
      • Leadership experience (leading a team and/or providing strategic counsel to senior level stakeholders).
      • Strong interpersonal skills with multiple and diverse stakeholders (including senior stakeholders).
      • Proven experience developing content across a range of platforms and media (digital-friendly, visual/storytelling style, such as videos and infographics); versatility in creating both branded and unbranded content and willingness to innovate.
      • Crisis/issue management experience.Preferred Qualifications:The following characteristics are a plus:
        • Specific experience in Vaccines or priority disease state areas (RSV, shingles, flu, meningitis, hepatitis) strongly preferred.
        • Master's Degree.
        • Additional training/education in communications, business or healthcare.
        • Good project management skills and ability to independently manage multiple projects simultaneously.
        • Knowledge of social media environment and ability to engage effectively to advance communications strategies.
        • Excellent teamwork skills to work effectively with Corporate Communications, multiple business units, and multiple divisions; ability to exert influence in matrix environment without reporting line authority.
        • Trained spokesperson with demonstrated ability to manage complex announcements, advise internal communications and work with reporters; experience pitching and communicating confidently with media.
        • Understanding of key decision makers, influential publications and key issues related to pharmaceuticals.
        • Excellent verbal and written communications skills; strong and versatile writing skills with proven experience in developing clear, concise and persuasive materials under time pressure.
        • Good judgment with demonstrated ability to conceptualize, develop and execute communications approaches.
        • Excellent knowledge of media drivers and practices; ability to use that information to inform judgment on communications strategies and tactics.
        • Strong sense of urgency and ability to work efficiently and effectively under pressure.Why GSK?GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive.Getting ahead means preventing disease as well as treating it, and weand we aim to impact the health of 2.5 billion people around the world in the next 10 years.Our R&D focus is to deliver a new generation of vaccines and medicines using the science of the immune system, human genetics and advanced technologies to get ahead of infectious diseases, HIV, cancer and other immune-mediated and respiratory diseases.We do all this with a commitment to operate responsibly for all our stakeholders by prioritizing Innovation, Performance and Trust. Our bold ambitions for patients are reflected in new commitments to growth and a significant step-change in delivery over the next five years.This means more GSK vaccines and medicines, including innovative new products, will reach more people who need them than ever before.We have long believed that building trust is key to stronger performance, helping to create value for shareholders, impact for patients and society and a reason outstanding people choose to work for and with us.That's why being a responsible business is an integral part of our strategy. Taking action on environmental, social and governance issues is a key driver in our strategy.Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive.We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.GSK is committed to advancing diversity and inclusion both within our company and throughout our collective communities and will continue to support and participate in efforts to make our field and our professions more diverse and inclusive.#LI-GSKGSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years.Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.At GSK, the health and safety of our employees are of paramount importance. As a science-led healthcare company on a mission to get ahead of disease together, we believe that supporting vaccination against COVID-19 is the single best thing we can do in the US to ensure the health and safety of our employees, complementary workers, workplaces, customers, consumers, communities, and the patients we serve. -GSK has made the decision to require all US employees to be fully vaccinated against COVID-19, where allowed by state or local law and where vaccine supply is readily available. The only exceptions to this requirement are employees who are approved for an accommodation for religious, medical or disability-related reasons.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting site.

Keywords: GlaxoSmithKline, Philadelphia , Director, External Communications, Executive , Philadelphia, Pennsylvania

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