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Conversion Rate Optimization Manager

Company: Seer Interactive
Location: Philadelphia
Posted on: November 26, 2022

Job Description:

Seer Interactive is a digital marketing consultancy that harnesses compassion, data, and technology to make a mark on our communities - our coworkers, our clients, our industry, and our neighbors. We believe in relentlessly pursuing (and sharing) the truth - bringing together millions of data points from quantitative and qualitative sources to base our decisions on. Our purpose is to unlock potential for our communities mentioned above. Our vision is a world where it's easy to do the right thing throughout those communities. If you're ready to uplift others, challenge your ego, commit to the truth, and be better than yesterday - keep reading. Seer is a remote first agency with team members working across the country. If an office environment is more your style, this position can also sit in Philadelphia or San Diego. **PLEASE NOTE** This is a part time role. We will need someone for approximately 5-15 hours per week. That being said, there is potential for this position to convert to full-time someday, if the CRO staffing need is there. What about you? You're obsessed about improving websites to help businesses grow. You navigate quantitative and qualitative data to find what's holding more customers from converting. You mix UX and copy techniques (and anything else you need) to explore the opportunities you find. As always, you only consider something successful if it's been proven by a rigorous AB Test. Your compensation and benefits will look like...

  • Snippets of our highlighted benefits: (not comprehensive)
  • Recharge week: 1 week PTO before starting
  • Unlimited PTO with a 3 week minimum/year requirement and Flexible Fridays
  • Reduced Holiday Hours from Christmas through New Year's for the whole team to unplug and recharge
  • 13 paid company holidays, including Employee Appreciation Days & Mental Health Days
  • 100% paid parental leave to support your growing family with phased return
  • Elected Medical, Dental & Vision benefits effective your first day with employer funded employee premiums, HRA and Dental
  • If you enroll in our medical plan, a medical HRA to support your individual / family deductible
  • All Access HRA annual allowance to support your health & wellness
  • Company funded Mental Health support via Ginger
  • 401k at 1 year, 100% vested with a generous match and company funded financial advisor available day 1
  • Flexible working schedule with core business hours in your timezone
  • Joining us 100% remotely? You'll receive a $400 Remote Office setup stipend to set up your workspaceHere are some highlights of what you'll be doing...
    • You'll use quantitative data from Web Analytics to find opportunities to increase our clients' conversion rates
    • You will be responsible for setting up and analyzing heatmaps, session recording and on-site polls
    • You'll collaborate with our Audience Research team to plan user interviews, email surveys and usability tests
    • You will data-driven hypotheses for AB Tests, and present test results analysis to your clients
    • You will always prioritize the most relevant hypotheses
    • You'll act as the main Point of Contact for your clients, discussing and defining (synchronously and asynchronously) both strategy and tactics for their Experimentation/CRO programs
    • You'll use your copywriting expertise and techniques to improve client pages
    • You'll identify how to improve the UX and UI of websites, while collaborating with our designers to create solutions
    • You will create low-fidelity wireframes with the changes you intend to make on your AB Tests, and plan, QA and analyze AB Tests.The skills you'll bring to the table---
      • You are a subject matter expert in extracting valuable insights from tools like Google Analytics, Adobe Analytics, Hotjar and Content Square
      • You can effectively lead a CRO Program, defining strategy, executing tactics and keeping stakeholders engaged and aligned
      • You have successfully run qualitative research methods to extract insights from website visitors, customers, and our clients' own teams
      • You understand the key statistical components of AB Testing, avoiding drawing "false" insights from unreliable data
      • You can use Copywriting techniques and concepts to improve a page's persuasion power
      • You know how to apply UX concepts to reduce friction and guide users through the desired conversion path
      • You can set up at least simple AB Tests by yourself on tools like Google Optimize, Adobe Target, Optimizely and AB TastyYour most important qualities to be successful at Seer...
        • Humble
        • Data Driven -
        • People CentricYou'll go the extra mile with these Bonus Points...
          • Got previous experience as a CRO strategist? Let's talk!
          • You've successfully led and maintained strong relationships with clients
          • You have Copy or UX expertise
          • You are known as the statistics expert of your team Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here-- you are welcome. If you read this job description with a belly full of excitement, we're just as excited about you. You have to apply though :)

Keywords: Seer Interactive, Philadelphia , Conversion Rate Optimization Manager, Executive , Philadelphia, Pennsylvania

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