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Institutional Marketing Manager

Company: Macquarie Group Limited
Location: Philadelphia
Posted on: November 26, 2022

Job Description:

Macquarie Asset Management (MAM) is a global asset manager that aims to deliver positive impact for everyone. MAM's long-term business objectives are centered around building on our leading position in alternatives, investing in our public investments platform and accelerating the transition to net zero. We are seeking an institutional marketing manager to help drive marketing initiatives around these focus areas to our clients and key stakeholders.You will partner primarily with the Client Solutions Group (CSG) teams and other key internal stakeholders such as investment teams, Corporate Affairs and the broader marketing organization to organize campaigns and ongoing promotional activity designed to drive clear and consistent messaging to institutional investors across private and public markets. Key Responsibilities/Duties:Collaborate with sales team to understand business objectives, selling processes, investor interests; serve as one of the voices of institutional marketing to the broader marketing organization and internal stakeholdersHelp develop and execute the institutional marketing plan across public investments and private markets - focused on increasing the reach and impact of our messaging that differentiates and establishes MAM's position as one of the world's largest asset managersManage and execute multi-faceted, integrated marketing campaigns (e.g., email, social media, marketing partnerships, events, videos, podcasts, website and intranet updates) in addition to journey development and content creationAnalyze campaign metrics and identify KPIs on an ongoing basis to determine campaign success and provide insights based on data and feedback on how to improve future campaignsDevelop and manage MAM-specific content, communications, and work with event marketing on executing events and sponsorshipsPartner with CRM teams to optimize email distribution and establish process for lead generationConduct ongoing competitive research on topics key competitors are focused on and where they are being featuredProactively build connectivity and find synergies by sourcing and sharing information with colleagues; global coordination for our flagship campaignsWork Experience/Knowledge:Experience in institutional asset management communications/program management capacity preferredExperience leading multi-faceted communication projects through execution with sharp attention to detailExcellent writing skills and the ability to translate technical information into compelling messaging that resonates with target audiencesSkills/Other Attributes Required:7+ years overall marketing, communications/content experience,Effective team player, with strong collaboration skills and a desire to learn and growAbility to work in a highly matrixed corporate environment across various business and functional teamsHighly organized individual that is able to manage multiple projects simultaneouslyAble to interact well with and inspire confidence of senior managementExcellent presenterEducation, Licenses/Registration/Certification:Bachelor's degree requiredAbout Macquarie Asset ManagementMacquarie Asset Management is a global asset manager that aims to deliver positive impact for everyone. Trusted by institutions, pension funds, governments, and individuals to manage more than $A735.5 billion in assets globally, we provide access to specialist investment expertise across a range of capabilities including fixed income, equities, multi-asset solutions, private credit, infrastructure, renewables, natural assets, real estate, and transportation finance.Our COVID-19 policyIn line with local regulations, all Macquarie employees in New York are required to be fully vaccinated against COVID-19 and provide proof of full vaccination in order to attend the office and to participate in external meetings and business travel in New York City, unless a reasonable accommodation is approved or as otherwise required by law. Outside of New York, proof of vaccination is not required to attend a Macquarie office, travel for business, or attend an external business event.Our commitment to Diversity, Equity and InclusionThe diversity of our people is one of our greatest strengths. An inclusive and equitable workplace enables us to embrace that diversity to deliver more innovative and sustainable solutions for our people, clients, shareholders and communities. At Macquarie, you'll be encouraged to be yourself and supported to perform at your best. If you're inspired to deliver on our purpose of 'empowering people to innovate and invest for a better future', we want you on our team. If you need adjustments made to the recruitment process, please reach out to your recruiter.All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, protected veteran status, genetic information, marital status, gender identity or any other impermissible criterion or circumstance. Macquarie also takes affirmative action in support of its policy to hire and advance in employment of individuals who are minorities, women, protected veterans, and individuals with disabilities.We equip our people with the support to work in a range of flexible ways. Talk to us about what working arrangements would help you thrive.

About MacquarieA career at Macquarie means you'll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world-whether it's accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we're empowering people to innovate and invest for a better future.Our size and international presence means your work can take you anywhere-across business groups, disciplines, sectors and borders. With 18,000+ employees and offices in 33 markets around the world, we're a truly global organisation.You'll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You'll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you'll have the opportunity to make a difference.Macquarie is a global financial group providing clients with asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.Job no: MAM-966110Work type: Permanent - Full timeLocation: PhiladelphiaCategory: Mid-level, Asset Management, Marketing & CommunicationsGroup: Macquarie Asset ManagementDivision: Client Solutions GroupRecruiter: Katie MaierOpening Date: 26/10/2022

Keywords: Macquarie Group Limited, Philadelphia , Institutional Marketing Manager, Executive , Philadelphia, Pennsylvania

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