Senior Director, Digital Marketing

Company: Top Stack
Location: Philadelphia
Posted on: August 7, 2022

Job Description:

Top Stack's client is seeking a fully remote Senior Director, Digital Marketing for a full-time/permanent direct hire role. The Senior Director is responsible for growing and delivering new customer acquisition targets through digital channels, the management of all digital platforms, and managing a team of digital marketers. You will combine your knowledge of the web and digital marketing with your business acumen to bring greater brand awareness, increase new customer generation, and increase customer engagement. DUTIES/RESPONSIBILITIES

• Planning and delivery of digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Conduct and report analysis of site and social traffic
• Oversee management of all digital channels (including updates, design, and user experience)
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Create, maintain, and implement digital marketing and editorial calendars
• Maintain effective, cohesive, and engaging brand messaging
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Partner with IT to manage company website (including all images, tools, and content) EDUCATION
  • Bachelor's degree in marketing, communication, or related field EXPERIENCE
    • 7-10 years' experience in marketing; 5+ years of digital marketing experience SKILLS
      • Experience in a high-growth, entrepreneurial environment
      • Solid understanding of ecommerce, PPC, SEO & SEM
      • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
      • Knowledge of media editing software (photo and video)
      • Working knowledge of web design principles, best practices, and content management platforms
      • Demonstrated ability to development and execute sales and marketing strategies
      • Excellent written and verbal communication skills
      • Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
      • Familiarity with analytical tools such as Google Analytics and Webmaster Tools

Keywords: Top Stack, Philadelphia , Senior Director, Digital Marketing, Executive , Philadelphia, Pennsylvania