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Organic Growth Manager

Company: NerdWallet
Location: Philadelphia
Posted on: August 7, 2022

Job Description:

NerdWallet is seeking a strategic and analytical marketer to join our Organic Growth team to support our Credit Cards and Travel verticals. As a member of this extremely multifaceted and collaborative team, you will immerse yourself in evolving data sets as our verticals hit new stages of maturity.

The Organic Growth Manager role is dynamic. You will be responsible for leading the organic acquisition strategy for credit cards and travel with a rooted foundation in content development. You'll do this by: developing a deep understanding of consumer needs, prioritizing content team efforts that align to those needs, and supporting cross-functional execution with partners in the marketing and product departments. The Organic Growth Manager for Credit Cards and Travel is a cross-functional and high-visibility role within NerdWallet, partnering closely with product managers, editorial content, PR, brand marketing, and many more Nerds (including senior stakeholders) across the organization.

This role reports to the Senior Manager, Organic Growth.

Where you will make an impact:

  • Drive organic visitor growth for our credit cards and travel businesses, which will have a direct impact on NerdWallet's success. You'll be accountable for this key number and responsible for understanding trends, performance, and forecasting growth.
  • Develop an overall acquisition strategy with particular emphasis on SEO. Identify and prioritize top opportunities, and ensure alignment across product, content, and marketing teams through effective communication and actionable recommendations.
  • Leverage analytics tools like SEMRush, Botify, Looker, and A/B Testing platforms to measure impact of content efforts and diagnose opportunities for optimization.
  • Work closely with an Organic Growth Senior Analyst across projects.
  • Support editors and writers to develop a content roadmap.
  • Partner with Brand, Performance, CRM, and other core marketing functions to collaborate on end-to-end consumer acquisition strategies.
  • Drive execution and delivery of initiatives. Consistently HBML: Hypothesize, Build, Measure, Learn.
  • Strong influencer and executioner, with the ability to translate recommendations into results.
    You are:
    • Biased to action: able to quickly make decisions to drive execution, with little oversight; you take responsibility and initiative for shaping strategy and execution
    • Data-driven and analytical: skilled at turning data points into actionable insights; you focus on 80:20 analysis, prioritizing speed over perfection; you identify biased or incorrect data and address it appropriately
    • Structured thinker: able to break-down opportunities into specific drivers, hypotheses and frameworks to structure your team's thinking, generate action plans, and align stakeholders
    • Strategically-minded: able to identify and prioritize strategic initiatives; eager to "think big" about attracting consumers to NerdWallet
    • Highly effective influencer: able to build strong cross-functional partnerships and act as a thought-partner; you work quickly and collaboratively to drive complex projects forward, and others look to you for solutions amid uncertainty
    • High-energy, company-first attitude: you are motivated to work hard in a fast-paced environment, and enjoy balancing numerous priorities and demands
      Your experience:

      We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you're excited about the opportunity and willing to learn, we'd love to hear from you.
      • 4+ years of work experience in growth marketing, strategy consulting, or business operations at a high growth B2C company
      • Demonstrated track record of delivering business outcomes and/or products that move the needle on company metrics
      • Experience working with Editorial Content teams to improve channel distribution
      • Proficient in Excel or Google Sheets
      • Experience in Looker, SEO tools or A/B testing tools
      • Understanding or expertise in SEO
      • Experience with performance marketing or web user experience (UX)
        Where:
        • This role will be based in San Francisco, CA or remote (based in the U.S.).
        • We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.
          What we offer:

          Work Hard, Stay Balanced (Life's a series of balancing acts, eh?)
          • Industry-leading medical, dental, and vision health care plans for employees and their dependents
          • Rejuvenation Policy - Flexible Time Off + 13 holidays + 4 Mental Health Days Off
          • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
          • Mental health support through Ginger.io
          • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
          • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
          • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
          • Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions
          • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
            Have Some Fun! (Nerds are fun, too)
            • Nerd-led group initiatives - Intramural Sports, Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
            • Hackathons, Happy Hours, and team events across all teams and departments
            • Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction
              Lifestyle (Be your best self - we'll take care of the details)
              • Our Nerds love to make an impact by paying it forward - Donate to your favorite causes with a company match
              • Work from home equipment stipend and co-working space subsidy
              • Anniversary recognition program - choose from different items and experiences
              • Commuting stipend
                Plan for your future (And when you retire on your island, remember the little people)
                • 401K with company match
                • Annual Enrichment Stipend for learning and development
                • Be the first to test and benefit from our new financial products and tools
                • Access to Rocket Lawyer for online legal support and resources
                  If you are based in California, we encourage you to read this important information for California residents linked here.

                  NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of any characteristic protected by applicable federal, state or local law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Keywords: NerdWallet, Philadelphia , Organic Growth Manager, Executive , Philadelphia, Pennsylvania

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