Chief Brand Officer
Company: Blue Rock Search, LLC
Location: Philadelphia
Posted on: May 16, 2022
Job Description:
Chief Brand Officer
Purpose of the Role: To provide strategic leadership in the
disciplines of brand strategy and marketing and be part of the
executive leadership team taking our company to its next level of
growth. The role has primary responsibility for brand experience
across all key audiences (B2C, B2B, Workforce) and driving customer
acquisition through lead generation. The company is a franchisor,
and this role leads through influence, persuasion, and deployment
of a substantial brand fund. The Chief Brand Officer oversees staff
responsible for brand management, insights and experiences, direct
marketing, media management, digital marketing, innovation,
creative development, communications, sales management, franchisee
marketing consulting, business intelligence, and strategic
sourcing.
Reports To: President / CEO
Essential Functions/Responsibilities:
- Overall responsibility for development and management of the
brand. Ensure the company has a coherent and consistent branding
strategy while recognizing and addressing the needs of key
audiences (B2C, B2B, Workforce, franchise body). Determines overall
strategy and roadmap for residential marketing, commercial
marketing, and workforce marketing. Aligns the company around
customer centricity (for all key audiences), using data and
analytics to deliver extraordinary brand experiences.
- Primary responsibility for customer acquisition. Accomplished
through company staff, external agencies and brand fund, as well as
by means of the franchise body (through regional advertising
cooperatives, and individual franchisee marketing initiatives
across a variety of media and marketing tactics).
- Develop compelling value propositions that drive distinct
competitive advantages for the brand. Lead innovation practices
related to brand, marketing and sales processes and programs.
- Partnering with Operations leadership on forecasting,
monitoring and achievement of specified company goals, with
particular emphasis on KPIs for leads and estimates, revenue, and
NPS.
- Lead a high performing team responsible for brand management,
insights and experiences, direct marketing, media management,
digital marketing, innovation, creative development,
communications, sales management, franchisee marketing consulting,
business intelligence, and strategic sourcing. Play significant
role in managing the company's most valued strategic
partnerships.
- Recruit, orient, train, operate and retain brand and marketing
talent/team.
- Develops cooperative advertising strategies and tactics in
concert with the franchise body, that are integral to the growth
and sustainability of the brand.
- Serves on and collaborates with executive team responsible for
strategic direction of the organization.
- Responsible for leading franchisee Brand Marketing Advisory
Board, working collaboratively with a franchisee board chairperson.
Separately, serves as a corporate representative in meetings with
franchise owners association, and from time to time facilitates
peer-to-peer strategic franchisee-only meetings.
Qualifications/Experience Required:
- 15 plus years experience in Marketing with a minimum of 5 years
at a senior level; C-level experience strongly preferred.
- Bachelor's degree in business (MBA a plus).
- Franchise industry experience, with background including
leadership of regional advertising cooperative programs.
- Consumer services industry experience a plus
- Results and outcome oriented individual able to demonstrate
success in roles with substantial lead generation requirements in
B2C and B2B markets as well as workforces.
- Advanced subject matter knowledge of both traditional and
digital marketing
Knowledge and Skills Required:
- Exceptional leadership skills.
- Excellent platform speaker, with experience presenting to large
audiences at conferences/conventions, in small-to-medium size group
settings, and through professional video.
- Professional presence and ability to collaborate and develop
strong working relationships with executive management to establish
company goals, vision and strategy, and franchise advisory board
members to ensure alignment on goals, strategies and plans.
- Ability to demonstrate the analytical and financial literacy
required to develop systemwide annual goals and KPIs and a credible
brand fund budget.
- Strategic with strong operational capabilities demonstrated in
a performance-driven environment.
- Proven experience leading and developing highly functional
teams with international scope, in the following brand and
marketing functions: brand management, direct marketing, digital
marketing, marketing research, media planning and buying, creative
development and execution, field/regional marketing, sales
management.
- High ethical standards and personal integrity.
- Excellent written and verbal communication skills.
- Ability to communicate directly and respectfully, to seek to
understand others and resolve interpersonal issues timely and
constructively.
- Ability to prioritize and manage multiple tasks in multiple
functional areas. Organized, knowing how to apply a structured
approach, but also flexible and adaptable to individual
situations.
- Creative problem solver and team builder.
- Strong computer skills, especially in Microsoft Office suite.
Other:
- Performs other duties as assigned.
- Travel dependent on candidate location. Candidates residing in
Philadelphia, PA area can expect 10-15% travel requirement. Remote
candidates will be considered, but presence in suburban
Philadelphia office for parts of at least 20 weeks per year will be
required, in addition to required travel.
Follow us on LinkedIn:
https://www.linkedin.com/company/blue-rock-search/
View more jobs like this one:
https://bluerocksearch.com/franchise-jobs/
Keywords: Blue Rock Search, LLC, Philadelphia , Chief Brand Officer, Executive , Philadelphia, Pennsylvania
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