Senior Manager Strategic Marketing
Company: TE Connectivity Ltd.
Location: Berwyn
Posted on: February 25, 2021
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Job Description:
At TE, you will unleash your potential working with people from
diverse backgrounds and industries to create a safer, sustainable
and more connected world.-- Job Overview Are you a strategic
thinker who is able to ask the right questions to turn a sea of
data into actionable insights for your marketing colleagues? Do you
enjoy working with global teams to deliver marketing results that
affect the bottom line? As a Senior Manager, Strategic Marketing
you will collaborate with colleagues who are passionate about
understanding our markets, customers, and competitors and using
this insight to help develop marketing plans that drive growth.
With this role, TE is creating a new marketing capability and will
require an entrepreneurial mindset. The Senior Manager, Strategic
Marketing will serve as the subject matter expert for the
Industrial Solutions Segment on key marketing projects across four
business units. This role will utilize market research, analytics,
customer insights, competitive intelligence and business plans to
identify priority campaign segments, audience targeting, lead
prioritization and marketing-supported revenue forecasting, helping
the marketing team drive more impactful programs. The preferred
candidate will have a strong background in strategic marketing
including product/portfolio management, demand generation and
revenue forecasting as well as experience in data methodologies,
system and tools. This role reports to the VP, Marketing for
Industrial Solutions. Short Description Serve as leading expert for
key growth initiatives for the segment, including priority focus on
small and medium sized customers. Collaborate with all business
units globally, where three business units are headquartered in
EMEA. Build a strong understanding of key products, applications
and industry trends impacting the Industrial Solutions businesses.
Provide market intelligence by combining external market research
to bring outside-in insights with internal data to assess
performance or behavior that shape marketing direction and business
decisions. Bring market and audience insight, customer white space,
and competitive analysis together with application and product
understanding to support development of global and regional demand
generation campaigns, eCommerce strategies and product marketing.
Understand and leverage market trends, customer segments, buying
behaviors, preferences and influences and how they can be used to
guide marketing activities across the team. Implement and manage a
robust and disciplined approach for gathering customer insights and
intelligence, identifying best practices, and develop a disciplined
approach for measuring and monitoring key KPIs and user activities
that brings this insight back into campaign planning, digital
strategies, pricing reviews and portfolio planning. Leverage
insights to acquire new white space customers and increase
marketing's revenue impact. Collaborate with stakeholders to
improve TE's marketing systems and reporting capabilities across
the business units. What your background should look like:
Bachelor's degree in Marketing or related field 7-10 years'
experience in developing B2B strategic marketing for industrial
technology products 5+ years in a global role with strong
cross-functional experience. Strong analytical and reporting
skills, with experience with ROI analysis and attribution.
Experience in B2B and Electronics as part of a multi-national
business preferred Experience building ad hoc communities and
coalitions to achieve business results Competencies SET : Strategy,
Execution, Talent (for managers) Values: Integrity,
Accountability,Teamwork, Innovation Location: BERWYN, PA, US, 19312
City: BERWYN State: PA Country/Region: US Travel: 10% to 25%
Requisition ID: 64421 Alternative Locations:
Nearest Major Market: Philadelphia
Job Segment: Manager, Outside Sales, Strategy, Management,
Sales
Keywords: TE Connectivity Ltd., Philadelphia , Senior Manager Strategic Marketing, Executive , Berwyn, Pennsylvania
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