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US Market Digital Campaign Analytics Manager, Associate Director

Company: Merck
Location: North Wales
Posted on: February 25, 2021

Job Description:

US Market Digital Campaign Analytics Manager, Associate Director This job is available in 97 locations Job Type Full time This site is for Res idents of the United States, Canada & Puerto Rico.
Residents of other markets, please click here . Job DescriptionThe Digital Campaign Analytics Manager is accountable for working closely with Digital Campaign Marketers (aka Architects) to ensure that all US digital marketing strategy and execution can be measured to answer critical business questions and objectives. Using an industry-leading strategy and approach to maximize campaign optimization "in-flight" and post-flight to shape and influence the next campaigns. This manager will ensure that engagement teams with responsibility for the creation and pull-through of campaigns have the timely and actionable insights necessary to optimize customer engagement during campaign execution. The role will support a Business Unit in our Company's US Portfolio.Primary Responsibilities

  • Work closely with Digital Engagement Teams (DET) to provide them with deep analytical insights and actionable recommendations to impact next digital iteration (in-flight) decisions based on data and learning.--
  • Accountable for one of our Company's Business Units: Vaccines, Chronic Care or Hospital Specialty
  • Proactively align measurement metrics and analytics to campaign objectives during in-flight and post-campaign.
  • Define, build, analyze, monitor, and share key results and KPIs that inform marketing and customer strategy in a timely manner
  • Communicate data gaps and quality to Digital Marketing Data Scientists to improve performance to maximize results
  • Take measurement plan to web analytics team to create tagging and reporting that will support the campaign
  • Support the DET teams by develop testing plans and capabilities using digital A/B testing at the campaign level and provide insights quickly. Also, provide support with customer research and competitive analysis.
  • Be comfortable presenting to key partners in DET and share key learnings
  • Able to translate measurement plan in a concise and clear way so the analytics team comprehends what to deliver
  • Manage goal setting at architect level on a monthly and quarterly basis
  • Work with reporting team to support architect self-service needsQualifications
    • Digital Marketing Test Design is critical
    • Good understanding of web, media and content tagging and the impact of tagging can have on data quality
    • Strong communication and presentational skills
    • Ability to manage multiple clients with various analytic needs
    • Experience with segmenting and personalization of marketing campaigns
    • Proficient in manipulating and analyzing complex data set for both planned and ad hoc analysis
    • Strong appreciation of digital metrics especially in digital media channels
    • Must be comfortable working in ambiguous environment
    • Experience working in agile
    • Experience in visualization tools to help drive data adoption and knowledge across the organization
    • Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment
    • Always curious and asking questions that would improve customer experience and engagementExperience & Education Requirements:
      • Data-driven mindset with 5 plus years of work experience doing quantitative analysis at the digital campaign and customer level
      • Bachelor's degree in Business, Marketing, Statistics or Finance is required, MBA PreferredOur Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics, and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. Who we are --- We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada, and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.What we look for --- In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.INVENT.IMPACT.INSPIRE.DIGITAL2020DATA2020US and Puerto Rico Residents Only: If you need an accommodation for the application process please email us at staffingaadar@msd.com
        For more information about personal rights under Equal Employment Opportunity, visit:
        EEOC Poster EEOC GINA Supplement--- OFCCP EEO Supplement OFCCP Pay Transparency Rule We are an equal opportunity employer, Minority/Female/Disability/Veteran - proudly embracing diversity in all of its manifestations. Search Firm Representatives Please Read Carefully--
        Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.--Employee Status: RegularRelocation:No relocationVISA Sponsorship:No Travel Requirements: No Travel RequiredFlexible Work Arrangements:Not SpecifiedShift:Valid Driving License:Hazardous Material(s):Number of Openings: 3
        Requisition ID:R98034 Email this job to: About Us We are one company, but we operate under two different corporate brand names. We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States, Canada & Puerto Rico. We are known as MSD everywhere else. COVID-19 Learn how our hiring is going virtual to protect you and our employees. Total Rewards Discover how we support our employees' well-being to help them fulfill their potential. Be Yourself Our culture values a diversity of voices and always bringing your best self to work.
        • Job Search, Application & Interview Tips
        • Frequently Asked Questions
        • The Physician Payment Sunshine Act (PPSA) Get tailored job recommendations based on your interests. Not ready to apply? Join our Talent Community to stay connected and receive updates on the latest job opportunities. This careers website is intended for Residents of the United States, Canada & Puerto Rico. Residents in other markets, please visit our MSD Careers page. Information on this site is for the purpose of presenting career opportunities at our organization and give our audience a view of our culture, diversity and growth opportunities. Our Company is an equal opportunity employer, Minority/Female/Disability/Veteran, proudly embracing diversity in all of its manifestations. Reporting on our commitment to society, people and communities around the world An initiative to create a world where no woman has to die giving life The global animal health business unit of Merck

Keywords: Merck, Philadelphia , US Market Digital Campaign Analytics Manager, Associate Director, Executive , North Wales, Pennsylvania

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