Senior Marketing Manager - Account Based Marketing

Company: Comcast
Location: Philadelphia
Posted on: February 25, 2021

Job Description:

Job SummaryComcast Business Services is looking for a Senior Manager, Account-Based Marketing (ABM) who will have responsibility for developing and implementing best practice strategies to increase penetration in accounts and shorten the sales cycle. This position will play a key role in developing resources, tools, and programs to supporting to marketing and sales productivity, and increase account insights and knowledge of the Comcast Business portfolio. Scope includes idea generation, program strategies and management, budgeting, content development plans and documentation and reporting requirements. This position reports into the Director of Enterprise Marketing, focused on hospitality and food and beverage customers.Job DescriptionCore Responsibilities

• Works directly with key stakeholders, cross-functional and leadership teams to strategize delivery and execution of account-focused programs, campaigns and related initiatives, including content development and sales enablement materials for sales to reach key decision-makers and various buying personas.
• Drafts and manages ABM program requirements, and other supporting marketing materials (such as account marketing plans, customer presentations, executive summaries, use cases, methods and procedures, etc.)
• Tracks and manages expenses for marketing budget within +/_ 1% and ensure ABM initiatives are delivering against quarterly objectives
• Provides input to quarterly marketing calendar for ABM programs and marketing levers
• Creates and implements sales enablement tools that facilitate enterprise product and sales objectives and drive account penetration strategies for named accounts
• Develops metrics to track ongoing results and utilization of account-based marketing tools. Manages ABM metrics, reporting and analysis, as required
• Assists with maintaining and identifying new and innovative ways to expand and improve ongoing ABM programs
• Manages and curates content for account teams. Identify account intelligence in the market place that provides access to customer insights and thought leadership content for marketing, sales and product
• Works with product team to develop and update customized content for the sales teams
• Develops an effective program and cadence for evangelizing and communicating internally about ABM (newsletter, weekly flash, or other) that promotes best practices, recognizes wins, provides tips on leveraging ABM tools and approaches, and shares just-in-time customer updates for key stakeholders, cross-functional and leadership teams.Minimum Requirements
  • BS in Marketing and/or related business experience required
  • Minimum 7 -10 years of enterprise B2B marketing experience specifically, cable or telecom experience preferred, but not required
  • Well versed in Account Based Marketing Principles
  • Familiarity with franchise environments as well as hospitality and/or food and beverage experience is preferred.
  • Excellent analytical, written and organizational skills
  • Excellent problem solving and critical reasoning skills
  • Excellent communication and interpersonal skills
  • Prior experience/knowledge of Salesforce a plus
  • Ability to work in a fast paced environment and effectively multitask
  • Results driven, self-motivated individual with a focus on goal achievement
  • Strong presentation skills
  • Punctual, regular and consistent attendanceEmployees at all levels are expected to:
    • Understand our Operating Principles; make them the guidelines for how you do your job.
    • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
    • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
    • Win as a team - make big things happen by working together and being open to new ideas.
    • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
    • Drive results and growth.
    • Respect and promote inclusion & diversity.
    • Do what's right for each other, our customers, investors and our communities.Disclaimer:
      • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.EducationBachelor's DegreeRelevant Work Experience7-10 YearsBase pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the on our careers site for more details.

Keywords: Comcast, Philadelphia , Senior Marketing Manager - Account Based Marketing, Executive , Philadelphia, Pennsylvania