Digital Marketing Manager
Company: Unicon Pharma
Location: Philadelphia
Posted on: January 15, 2021
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Job Description:
Job Description: Role Summary (on-site in Collegeville or New
York) This is a temporary 6-9 month assignment. Time Allocation:
Full time 100% The US Prevnar 13 team is responsible for delivering
marketing strategies and results for a $4B franchise business. This
team operates in an environment that embraces and encourages
innovative ideas and creates a culture of collaboration and
teamwork. Prevnar 13 has the unique distinction of being both a
mature brand for the pediatric indication and a growth brand for
the Adult 18+ indication. The consumer marketing team is part of
the Adult In-line Team and is responsible for developing and
executing marketing strategies for adult consumers across all
indications and channels. The Prevnar 13 Adult Consumer Marketing
secondee will lead key strategic work for digital, social, and PR
for the Adult team. The secondee will lead the development and
evolution of digital efforts to be inclusive of three patient
types: High risk populations, and Fear of Vaccines. This will
include new digital micro-targeted tactics to enable better reach
and engagement with specific target segments, and ownership of
social media properties and content for the brand. The secondee
will also serve as a partner to our communications team on
unbranded communication efforts supporting pneumococcal
disease/vaccination awareness and education efforts. This role
requires demonstrated ability to mobilize colleagues to action,
excellent project management skills, ability to work
collaboratively with a cross-functional team, ability to translate
insights into action and a strong understanding of marketing
fundamentals. Previous marketing team experience is required and
experience working on consumer digital projects is strongly
preferred. This position can be based in Collegeville or New York
offices. Role Responsibilities: o Lead All Consumer Digital efforts
inclusive of: Evolve digital strategy to include audiences, as well
as, High risk and Fear of Vaccines sub segments. Overhaul of our
consumer facing branded and unbranded websites both general market
and Hispanic and incorporate learns and insights from a UX
perspective. o Develop new 18-64 high risk patient demographic and
fear of vaccines patient demographic into existing website or
micro-site, based on learning and best in class consumer
experience. Lead Social media strategy and content deployed via our
unbranded Facebook page measuring success and adapting throughout
deployment, as well as exploring the opportunity to expand to other
platforms or branded social media. Creation of several targeted
emails to specific demographic target segments for Aging-in (newly
65) and 18-64 High Risk Creating and deploying a programmatic
banner strategy targeted at specific population segments Evolution
and maintenance of branded and unbranded search strategy and
content for both general market and Hispanic. o Own performance
measurement across digital, social, and PR efforts in partnership
with business analytics, agency partners, and BT, making strategic
adjustments accordingly. Measurement will include: Digital
Performance Dashboard measuring website performance across four
consumer-facing web properties (speed, engagement etc.) as well as
digital campaign engagement driving to these properties Social
media reach and engagement o Serve as a partner to the
communications team on unbranded PR campaign efforts, with emphasis
on the All About Your Boom campaign and paid advertising extension
efforts in social media, collaborating with digital agency and PR
to create assets for execution by late August/early September
Qualifications: o Prior in-line marketing experience with strong
history of achievement and performance (4+ years) o Experience with
consumer digital marketing is strongly preferred Skills and
Knowledge: o Strong strategic analytical capability with sound
business acumen and customer orientation o Strong strategic
thinking and analytical skills to synthesize customer and market
insights into prioritized marketing opportunities o Proven ability
to bring develop insights, strategy and tactical plans o Result
oriented with effective planning, prioritization and project
management skills o Sound business acumen o Strong interpersonal
skills as well as excellent communication and presentation skills.
o MBA is preferred but not required Education: Bachelors Required
(MBA Preferred) - Strong Consumer Digital Experience - TOP PRIORITY
(consumer digital work: across websites, social media, search,
display ads, etc) - 7-10 years marketing experience (DTC marketing
exp) - 2+ years Pharma exp - Prior in-line marketing experience
with strong history of achievement and performance (4+ years) -
Experience with consumer digital marketing is strongly
preferred
Keywords: Unicon Pharma, Philadelphia , Digital Marketing Manager, Executive , Philadelphia, Pennsylvania
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