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Manager, Digital Paid Search

Company: Nutrisystem, Inc.
Location: Fort Washington
Posted on: January 17, 2020

Job Description:

- - Job Purpose : The Manager, Digital Paid Search is responsible for the strategic planning, implementation, deployment, management, and analysis of search marketing. This position will be tasked with hitting key performance metrics for Nutrisystem.com, Southbeachdiet.com and all supporting brands. The ideal candidate will manage the day-to-day optimization of paid search campaigns from data extraction to account monitoring and will be able to effectively contribute to organic search optimization as well. - Essential Job Responsibilities : - - - - Day-to-day management of search workflow and search recommendations, execution details, budgets/accounting - - - - Keep up to date with the latest in the search engine and SEM industry -identify trends, new approaches etc. - - - - Tactical campaign development including keyword, ad copy and account creation and development - - - - Track and analyze results from PPC campaigns to identify potential opportunities for improvements - - - - Monitor, analyze and report the performance results for client accounts - - - - Campaign auditing, data QA, and daily tracking - - - - Communicate with team members on campaign developments, timelines, and results - - - - Leads development, implementation and optimization of search campaigns to successfully execute the defined strategy and achieve business results - - - - Work closely with internal and external teams to understand and communicate the technical requirements of campaigns. - - - - Monitor media spend for a portfolio of campaigns to ensure on-time and complete delivery of budgets - - - - Ensure timely, accurate, and successful delivery in full of all managed campaign components. - - - - Troubleshoot issues and proactively seek to prevent delivery and performance concerns. - - - - Has keen interest in developing nuanced creative for alignment with intended audience targets - - - - Ability to effectively manage both acquisition and retail strategies - - - - Own and maintain current vendor relationships (weekly calls and daily performance review) - - - - Monitor and assess ongoing campaign performance and complete strategic analysis of campaigns - - - - Provide timely reports and analysis on campaign and channel performance against goals. - - - - Recommend new marketing tactics and techniques to drive new customer acquisition. - - - - Stay current with industry trends and follow a test and learn process to continually evolve online marketing practices. - - - - Demonstrated ability to continuously learn and incorporate feedback to improve workflows and processes - - - Job Qualifications : Education - - - - BS or BA degree in Marketing or Business preferred or industry experience Experience - - - - 3-5 years of hands-on SEM experience and strong background of optimizing websites for search engines and planning/buying paid search campaigns - - - - 2-3 years of experience in the eCommerce industry - - - - Experience with Data Append Services for Google Customer Match a plus Knowledge / Skills - - - - Excellent communications skills and relationship skills - - - - Proficient in MS Office: Excel, PowerPoint, and Word Licenses / Certifications - - - - NA - -

Keywords: Nutrisystem, Inc., Philadelphia , Manager, Digital Paid Search, Executive , Fort Washington, Pennsylvania

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