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Digital Strategy Manager (Adobe Analytics/Workspace/Tableau/Data Mining)

Company: 1st IT Solutions
Location: Philadelphia
Posted on: January 17, 2020

Job Description:

Our client is a healthcare solutions company that enables global healthcare organizations address complex challenges to improve health and business outcomes. -- - - We are looking for a Digital Strategy Manager with the a bility to define data collection requirement (business requirements) & strategy. Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed. Serve as a team expert in digital analytics spanning Web, Mobile, Social, Email and Media. Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities. Serve as the point of escalation for the client requests. Develop and foster client relationships, especially within client's analytic departments. Manage relationships with clients and partners and identify opportunities for new data sources. Oversee the delivery of client deliverables and ensure that they are easily understood by clients. Ensure proper analytics implementation of online marketing campaigns. Experience managing and coordinating multiple projects across internal teams. Experience and / or education in Pharma a plus. Direct experience with online direct marketing or online media performance analysis. Must be a team player but also have the ability to work independently. Ability to work under pressure and manage multiple priorities. Advising on, building and maintaining complete documentation for all projects. Providing ad hoc reporting. Manage and work on web analytics audits and measurement frameworks to ensure all KPI's are tracking appropriately. Must have skills Strong knowledge of the Digital Marketing space, including Display, Programmatic, Paid Search, Paid Social, SEO, Email & general Digital Marketing strategy. Website tagging and tracking (not the technical part but how it works in general) Media tagging and tracking (not the technical part but how it works in general) How to QA Website and Media tags Must have Adobe Analytics Must have Digital analytics / Client facing / Tag management. Must have Adobe Analytics/Workspace experience Must have Tableau experience Must have Web Analytics Must have Data Mining Microsoft skills (Excel, PowerPoint) - Good to have skills Claravine DoubleClick, Google AdWords Tag Management platforms (Tealium, GTM, DTM) SQL Query skills - - -

Keywords: 1st IT Solutions, Philadelphia , Digital Strategy Manager (Adobe Analytics/Workspace/Tableau/Data Mining), Executive , Philadelphia, Pennsylvania

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