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Head of Growth Marketing

Company: Comet ML
Location: New York
Posted on: November 20, 2019

Job Description:

Due to the recent launch of Comet Enterprise and growth of users, we're looking for a Growth Marketing Manager /Head of Growth Marketing to join our growing sales and marketing team. You love spending your days thinking of new ways to attract users to the Comet platform by leveraging content, partnerships, and advertising...but you're open to trying any tactic if it attracts new users. Your main objective will be to generate new leads, opportunities and revenue for Comet. Responsibilities: Drive all inbound lead gen efforts including planning, execution and measuring results Drive the overall content strategy for Comet to ensure we are known as the industry leading experimentation platform Report on performance for all inbound demand generation initiatives (webinars, events, nurture programs, email and digital ad campaigns) and identify new opportunities to improve existing campaigns Collaborate with the sales and marketing teams to drive new leads and create awareness of Comet Support the nurture of existing users with the goal of increasing conversion rates Leverage marketing automation to drive qualified leads and increased engagement Partner with marketing ops and leverage marketing automation (specifically, Hubspot) to develop, refine and report on audiences and campaigns Drive strategy and support marketing events and conferences Drive strategy and submit Comet for awards and speaking opportunities Manage social media strategy, posting at least 2x per week Requirements: 5 + years of B2B marketing experience Strong written and verbal communication skills Experience with marketing automation systems (Hubspot a plus) Experience with CRM systems (Salesforce a plus) Experience with Google Ads and LinkedIn sponsored content Experience creating content, including blog posts, case studies, whitepapers Highly organized, detail-oriented, self-motivated with strong analytical skills Passion for machine learning and data science Nice to have: - Prior experience working at a company in the machine learning industry ****Please DO NOT apply if you have more than 10 years of marketing experience. We will not be able to meet your compensation requirements.****

Keywords: Comet ML, Philadelphia , Head of Growth Marketing, Advertising , New York, Pennsylvania

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