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MBA Intern: Marketing Strategy & Planning Analytics

Company: Comcast
Location: Philadelphia
Posted on: November 12, 2019

Job Description:

Business Unit: Role OverviewThe MBA intern, Marketing Strategy & Planning will be a key member of Comcast Cable?s Marketing Strategy & Planning (MS&P) group, responsible for supporting all aspects of the company's sales and marketing insights and decision making to achieve the company's growth targets. This role requires a unique blend of deep analytical skills and a strategic mindset in order understand various sets of data points about the market, consumers and our products to improve our sales and marketing effectiveness and create long lasting customer relationships. Specific responsibilities will include but are not limited to:- Own and drive medium/long-term strategy projects across various functional areas- Lead effectiveness analytics, across all key dimensions (e.g. media spend, demand generation, sales channel effectiveness, connect quality, customer analysis, and attrition)- Provide analytics expertise across MS&P through real time intelligence, compelling analytics, and strategic imperatives- Develop competitive forecasts and analyses to support the strategic planning process - Partner with and manage external vendors and consultants when necessary Minimum Qualifications- Currently pursuing MBA with intended graduation date December 2020 ? May 2021- 4+ years of work experience in a dynamic environment prior (e.g. consulting, investment banking, military, entrepreneurism, etc.)- US Citizen or Permanent Resident Preferred Qualifications- Strategic thinker, with a demonstrable understanding of marketing & sales mechanics- Proven track record of navigating large and complex data sets and databases, turning data into insights; experience with automating data analyses and detection and disseminating results via the latest visualization and reporting technologies- Expert in Excel, Tableau and PowerPoint. Additional experience with SQL, Oracle, relational databases, and other access and storage technologies (Hadoop required) a plus- Demonstrated ability in handling and experience in handling projects involving data mining techniques (Forecasting, clustering, decision trees, etc.) using mining tools such as SAS and/or SPSS a plus - Experience with statistical modeling and/or predictive analytics a plus- Outside the box thinking with a proactive approach to problem solving- Strong project management, communication, and strategic thinking skills - Ability to develop compelling strategic narratives and present findings to Sr. Leadership- Self-starter with ability to drive projects independently. Must have ability to manage time effectively and in an organized manner. - Interest or experience in consumer media, communications/media, technology industries Summer 2020 MBA Internship Applications Close: 12/1/2019 at 11:59 PM



?Comcast is an EOE/Veterans/Disabled/LGBT employer

Keywords: Comcast, Philadelphia , MBA Intern: Marketing Strategy & Planning Analytics, Advertising , Philadelphia, Pennsylvania

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