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Digital Marketing Lead

Company: The BOSS Group
Location: Philadelphia
Posted on: September 14, 2019

Job Description:

We are looking to hire a talented Digital Marketing Lead for a temp-to-hire opportunity in Bala Cynwyd, PA. The Digital Marketing Lead would be responsible for making sure that operationally all of the digital marketing resources are utilized appropriately and is held accountable for the targets to be achieved. The Digital Marketing Lead coordinates with the team leaders to ensure that the overall strategy is executed. This role will lead digital marketing activities, primarily through digital means such as search, social media, affiliates, viral, site optimization and ensure policies. Digital Marketing Lead Responsibilities: Building and implementing a publicity/communications strategy raising Social Media Global awareness and building brand recognition Website image and design, creation and delivery of effective marketing PR campaigns, developing of corporate communications and marketing collateral Creating strategies and goals to increase online traffic to the organization's website Analyze key metrics that unit the company's website traffic Update website content to exploit online opportunities for publicity via blogs, podcasts Develop and manage trade shows, events, direct mail, email marketing, webinars, web marketing, advertising, and corporate collateral development Management, tracking, and advancing publicity opportunities Develop press releases and media alerts, presentations, FAQs, and other communications materials Collateral production and development to include writing and producing white papers, data sheets, website content, email templates and case studies Collaborate with both internal and external lead generation efforts to provide appropriate messaging and presentations to increase quality leads to the inside sales team Generate monthly reports on company's marketing campaign's performance Improving the user experience on the company's website(includes design, content and usability) Collecting and Evaluating customer feedback data Evaluating competitor's Digital Marketing strategies Digital Marketing Lead Requirements: Bachelor's degree or equivalent in Marketing or related field At least 5 years of marketing communications experience - a mix of both agency and corporate environments Experience in Public Relations, Press and Analyst relations is required Working knowledge of the following PC-based programs: Adobe FrameMaker, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Microsoft PowerPoint, Excel and Word Macromedia DreamWeaver or web design knowledge would be a plus Experience with a CRM solution, i.e., salesforce.com and/or database systems JobID 315548 PandoLogic.Category: Marketing & Biz Dev, Keywords: Marketing Manager

Keywords: The BOSS Group, Philadelphia , Digital Marketing Lead, Advertising , Philadelphia, Pennsylvania

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