PhiladelphiaRecruiter Since 2001
the smart solution for Philadelphia jobs

Digital Marketing Specialist

Company: Aon
Location: Fort Washington
Posted on: September 14, 2019

Job Description:

Job Family US-PA-Fort Washington

POSTING DESCRIPTION

Passionate about the development and execution of online and offline marketing strategies* Do you revel at the thought of being a core member of the digital team that looks to you for input on shaping the go-to-market success of a new and innovative business platform* If so, this might be the next step in your career.



How will you make an impact*

You will develop digital strategies in collaboration with business leaders to attract and retain customers within Aon s Affinity businesses. As a key member of the digital customer experience team, you will help build and manage websites that will promote the brand, introduce our products, generate leads, and, ultimately, produce sales and revenue in this growing segment of our business.



What will your day look like*

* Apply your experience in reviewing and fine-tuning marketing, customer acquisition, nurturing and retention strategies in the digital space

* Collaborate with the Marketing Analytics team as you apply your web analytics skills to fine-tune and improve the performance of the Affinity websites

* Ensure we produce user-centric designs to maintain clear, logical and concise information that invites an attractive ROI using results and reports developed by the Analytics team and interpretation of site traffic, email campaigns, activities, results, and usability to improve visitor experience

* Optimize online marketing activities based on metrics of testing, such as A/B and multi-variate test and product strategy along with third-party software to positively impact lead generation and conversions

* Function as a project manager as you collaborate with IT to create new website templates, launches/relaunches, business requirements, site mapping, navigation structure, imagery, copy direction, testing and tracking all the good stuff that differentiates us from the competition

* Wear your editing hat as you ensure content is optimized for SEO, grammatically correct, customer-oriented, compliant with appropriate laws and insurance regulations (e.g. GLBA, HIPAA, CAN-Spam) and consistent with certifications (e.g. Webtrust), and aligned with branding initiatives for our programs or clients

* Effectively communicate and collaborate vision and opinions with diverse teams and communicate complex technical concepts in an approachable way



What attributes would help you be successful in this role*

* Deep knowledge of developing marketing strategies and maintaining compliance with internet usability standards

* Track record of creating and editing CSS, HTML and JavaScript for website design

* Experience with responsive design websites for optimal mobile experiences

* Proven skills in managing and improving SEO and SEM strategies and tactics for both organic and paid search programs

* A passion for the digital customer experience, where you strive in seeing the best possible approach

* A keen ability to effectively and efficiently manage time and self-direct on projects as well as delivering on operation requests and tasks across various leadership levels and stakeholders

* Project management skills that keep projects on task

A few additional skills that would be helpful:

* Experience in Kentico content management system

* Experience with user testing

Required Skills & Experience:

* Bachelor s degree or equivalent years of industry experience

* 5+ years of experience in a marketing strategy and execution role

* Experience conducting A/B tests for campaigns and driving customer insights a major plus

* Strong understanding of Agile methodologies



Aon provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, veteran, marital, or domestic partner status. Aon is committed to a diverse workforce and is an affirmative action employer.

Keywords: Aon, Philadelphia , Digital Marketing Specialist, Advertising , Fort Washington, Pennsylvania

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Reporter
Description: Date Posted September 16, 2019 Industry Newspapers / Wires Specialty Not Specified Job Status Full-time Salary Negotiable Description: There's no place quite like Hudson County, N.J. for interesting, (more...)
Company: The Jersey Journal
Location: Secaucus
Posted on: 09/21/2019

Marketing Communications Manager
Description: Marketing Communications Manager needs 5-7 years demonstrated global product communications management experience required Marketing Communications Manager requires:
Company: Global Channel Management, Inc.
Location: New York
Posted on: 09/21/2019

Email Marketing Processor - (Flexible Schedule) - Work From Home
Description: Mommy Jobs Online is now recruiting Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy Jobs Online our qualified (more...)
Company: Mommy Jobs Online
Location: Severn
Posted on: 09/21/2019


EMAIL MARKETING SPECIALIST
Description: Mommy Jobs Online is seeking Email Marketing Specialist to work part or full-time remotely. The Email Marketing Specialist will play an essential role in being the email and customer
Company: Mommy Jobs Online
Location: Edison
Posted on: 09/21/2019

Marketing Coordinator
Description: Overview Related Companies is a global real estate and lifestyle company defined by innovation and the most prominent privately-owned real estate firm in the United States. Formed over 40 years ago, (more...)
Company: Related Companies
Location: New York
Posted on: 09/21/2019

Media Service Specialist
Description: Adecco is currently assisting a local client in their search to fill a Media Service Specialist job in NYC, NY Apply now if you meet the qualifications listed below br Type: Fulltime (more...)
Company: Adecco
Location: New York
Posted on: 09/21/2019

Shasmi Beauty Email Marketing Processor
Description: Shasmi Beauty is now recruiting Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Shasmi Beauty our qualified email (more...)
Company: Mommy Jobs Online
Location: Catonsville
Posted on: 09/21/2019

Copy Editor
Description: Skills - Organizational Skills - AP Style Overview The New York Daily News is looking for a copy editor to join its print production team. Solid editorial news judgment will be used to make decisions (more...)
Company: Tribune Publishing
Location: New York
Posted on: 09/21/2019

Email Marketing Processor - (Flexible Schedule)
Description: Mommy Jobs Online is now recruiting Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy Jobs Online our qualified (more...)
Company: Mommy Jobs Online
Location: Glen Burnie
Posted on: 09/21/2019

Social Media Marketer - Healthcare
Description: Seek social media healthcare marketer or will train. Must have Facebook account, signing
Company: Ameriplan
Location: Staten Island
Posted on: 09/21/2019

Log In or Create An Account

Get the latest Pennsylvania jobs by following @recnetPA on Twitter!

Philadelphia RSS job feeds