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Associate Director Marketing, Sleep

Company: Jazz Pharmaceuticals -US
Location: Philadelphia
Posted on: July 15, 2019

Job Description:

Job Locations US-PA-Philadelphia Posted Date 1 month ago(6/4/2019 2:38 PM) Job ID 2019-4350 # of Openings 1 Category Commercial - US Overview Jazz Pharmaceuticals is an international biopharmaceutical company focused on improving patients' lives by identifying, developing and commercializing meaningful products that address unmet medical needs. We are continuing to expand our commercial product portfolio and our research and development pipeline in therapeutic areas that can leverage our unique expertise. Our therapeutic areas of focus include sleep and hematology/oncology - areas in which we have a deep understanding of the patient journey and a suite of products and product candidates to address critical needs. We are looking for the best and brightest talent to join our team. If you're looking to be a part of a company with an unwavering commitment to improving patients' lives and being a great place to work, we hope you'll explore our career openings and get to know Jazz Pharmaceuticals. Position Profile As a member of the marketing team, this position will support the launch, promotion and management of one of our major molecules in the Sleep Business Unit. The individual will help drive product adoption within FDA-approved indication(s) in the sleep disorder market space, be a key member of the brand planning process, assist the brand team in key aspects of brand strategy, management and tactical development and deployment, and will represent the marketing team at various internal and external meetings. Essential Functions Work with the marketing team and other functions to execute and refine marketing launch plan Execute HCP launch plan to deliver marketing tactics to drive adoption of our new product to meet product forecast Work with the marketing team to participate in the development of the annual brand plan; lead development of the tactical plan/budget Participate in cross functional sub-teams to ensure alignment and appropriate execution on HCP plan; become a trusted partner in this setting Initiate and analyze qualitative and quantitative market data to continually gain a deeper understanding of the customer, brand, disease area, and market. Propose informed strategies and tactics to address key unmet needs. Lead all aspects of HCP media campaign, to include: serving as the point of contact with agency partner; evaluating and refining existing plan across unbranded and branded campaigns; regularly evaluating performance and making optimization decisions; and working with cross-functional teams as appropriate on analytics. Identify opportunities to innovate across the brand with a broad view on cross functional appropriateness Responsible for applicable HCP marketing budget management, including managing work orders, accrual process, applicable forecast lines; work with cross-functional teams including commercial services and finance department Manage relationships with strategic partners and vendors to ensure that projects are completed in a timely and efficient manner while remaining on budget; condition partners for executional excellence and hold them accountable for success metrics Work with advanced analytics to set up measurement plans to assess program performance optimize spend across marketing mix Lead the development and deployment of HCP initiatives including objective setting, content development, internal PMRC review, QC, production, deployment/distribution to the field and performance measurement Lead HCP CRM efforts including finalizing strategy and execution across non-personal communications Understand managed care issues related to access and contribute to strategies or mechanisms that will optimize brand access and affordability. Represent marketing team at PMRC meetings, as well as other internal meetings Lead the development of appropriate messaging, programs, and materials for Plan of Action (POA) meetings and national sales meetings. Lead sales force communication planning. Present at various meetings including sales meetings, training initiatives, ad boards, internal project teams and brand planning offsite meetings. Shift focus between strategy, planning, and execution with agility and a strict attention to detail Represent the brand vision and marketing team objectives at all times Adhere to regulatory, medical and compliance marketing parameters Minimum Requirements Bachelor's degree in life sciences or a related discipline; MBA is desirable. 5+ years previous US pharmaceutical HCP and Consumer marketing experience; retail pharmaceutical experience is required; launch experience is desirable, sales experience is desirable Required: pharmaceutical media / digital marketing experience; Demonstrated record of effectively working in cross-functional team; Strong teamwork skills; Demonstrated strong communication skills; Demonstrated strong analytical, planning, project management and organizational skills. Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law. Options

Keywords: Jazz Pharmaceuticals -US, Philadelphia , Associate Director Marketing, Sleep, Advertising , Philadelphia, Pennsylvania

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