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Salesforce Marketing Cloud Specialist

Company: Children's Hospital Of Philadelphia
Location: Philadelphia
Posted on: June 16, 2019

Job Description:

Req ID: 25838Shift: DaysEmployment Status: AF - Active - Regular - Full TimeJob SummaryThe Salesforce Marketing Cloud Specialist will support CHOP's digital marketing automation and personalization efforts leveraging Salesforce CRM and Marketing Cloud (SFMC) to engage with new and existing patient families and donors. By mapping and implementing multi-channel journeys in SFMC, the specialist will support the execution of marketing plans through planning, execution and reporting/analysis as needed. In addition, the specialist will manage the execution of email production, including meticulous QA of programs and campaigns to ensure flawless execution. This role will partner closely with colleagues within the Marketing/PR/Digital organization, and report to the Manager of Digital Engagement and Access.Job Responsibilities* Work in a multidisciplinary environment (technology, creative, user experience, media, analytics) to create, launch, and coordinate acquisition and engagement initiatives.* Operate in Salesforce Marketing Cloud daily to build new journeys, update existing journeys or deploy journey communications via email and other online and offline channels.* Provide reporting, analysis and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements.* Assist the team in mapping donor and patient family journeys.* Optimize email campaigns for deliverability, mobile rendering (responsive) and best possible open rates.* Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses.* Define dynamic list criteria and work with data team to identify related system or field needs.* Understand the practice of segmentation, utilizing and optimizing first- and third-party data and activation of segments across owned and paid channels.* Develop testing plans, conduct tests, and report learnings. Apply learnings to ongoing improvement.* Deploy error-free campaigns on time.* Tag and code content and links for tracking against a cross-channel environment.* Assist in the day-to-day administration of related tools as needed.* Support in the planning, reviewing and customizing of the CRM application as needed to meet needs of the users.Required Education and ExperienceRequired Education: Bachelor's degree in business, computer science, marketing or related disciplineRequired Experience: (5) years of experiencePreferred Education, Experience & Cert/LicPreferred Education: Master's degreePreferred Experience: Agency experienceAdditional Technical Requirements* 4+ years of digital marketing experience* Experience with marketing automation or related marketing technology platforms such as Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.), Adobe Campaign Manager, HubSpot, or Marketo* Strong written and verbal communication skills* Demonstrated ability to problem-solve and troubleshoot* Working knowledge of Salesforce ecosystem; Salesforce Certification or a strong Trailhead history a big plus* Knowledge of journey-based email delivery strategies* Strong knowledge of direct marketing best practices with regard to deliverability and CAN-SPAM compliance* Understanding of Salesforce Marketing Cloud architecture and knowledge of the wider Salesforce ecosystem. Good knowledge of Marketing Cloud functionalities including AMP script, SQL, automation studio, landing pages and journey builder* Knowledge and experience with AMP Script, HTML and CSS in support of creating journeys and email templates* General writing and proofreading skills* Meticulous attention to detail and strong organizational skills* Proficient in Microsoft Office products* Basic understanding of Data Management PlatformsAll CHOP employees who work in a patient building or who provide patient care are required to receive an annual influenza vaccine unless they are granted a medical or religious exemption.Children's Hospital of Philadelphia is committed to providing a safe and healthy environment for its patients, family members, visitors and employees. In an effort to achieve this goal, employment at Children's Hospital of Philadelphia, other than for positions with regularly scheduled hours in New Jersey, is contingent upon an attestation that the job applicant does not use tobacco products or nicotine in any form and a negative nicotine screen (the latter occurs after a job offer).Children's Hospital of Philadelphia is an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, age, religion, national or ethnic origin, disability or protected veteran status.VEVRAA Federal Contractor/Seeking priority referrals for protected veterans. Please contact our hiring official with any referrals or questions.CHOP Careers ContactTalent Acquisition2716 South Street, 6th FloorPhiladelphia, PA 19146Phone: Email:

Keywords: Children's Hospital Of Philadelphia, Philadelphia , Salesforce Marketing Cloud Specialist, Advertising , Philadelphia, Pennsylvania

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