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VP of Global Marketing Programs

Company: Software Related, Newtown Square, PA
Location: Newtown Square
Posted on: January 12, 2018

Job Description:

Expectation Overview for Integrated Marketing Management : Ambassador for planning, development, content, budget, project management and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building, acceleration, and customer retention. Collaborate with various internal and external team including central, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Expertly orchestrates branding, communications, data, marketing intelligence & operations, online, digital media, partners, customer references, sponsorships, and events to create integrated audience specific programs. Mentor and coach others on integrated marketing programs. Market Research & Insights – Serve as a leading authority to gather and synthesize market insights and company objectives including solutions, industry, geographies and other information. Be a thought leader in audience marketing and instruct others to expertly understand and define the target audience and its preferences, needs and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs and continuously improve the process. Guide others on audience insights and audience intelligence. Expertly drive Strategic Planning – Set standards to work with Business Planning, Marketing Planning and Business Development/Management to determine strategic goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Oversee and ensure programs and campaigns are expertly aligned with stated strategic goals. Is seen as a domain expert for planning integrated marketing programs. Develop Content and Program Messaging – Apply superior knowledge to curate, build, tailor and syndicate content for awareness, demand generation and opportunity acceleration and other strategic purposes, combining market insights, business objectives knowledge of relevant elements of the COMPANY portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Teach others to make use of best practices to create repeatable processes and content. Be seen as a thought leader for content development. Coach others to strategically manage asset development and independently deliver, together with Marketing Execution, Demand Generation and Strategic Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs. Stakeholder Management – Prime stakeholder management. Mentor others to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise and be seen as a go to person for Integrated Marketing within marketing community. Set new standards in support/enable the sales organization through delivery of key customer assets and stories. Independently plan and develop comprehensive integrated audience campaigns and working with Marketing Execution, identify targets, data, value propositions and tactics to achieve defined goals. Coach others on campaign planning and development. Strategically drive complex program activation and acceleration within region, market unit, or country. Demonstrate very high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution and pipeline impact. Proactively shares knowledge on performance management and drives best practices. Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and assets. Performance and measurement to also include use of social media measurement and tools. Teach others to expertly advise execution teams on configuration, execution and best practices. Competencies & Skills / COMPANY Values Business lead: Oversee strategy to execution of the Global Priority’s Integrated Marketing Plan. Overall campaign/integration strategy, sprint team management, messaging and FY16 execution plan. Own the business planning and execution as an executive managing the end-to-end process, feedback and alignment with the cross team stakeholders (GPO, Audiences, Global Functions regions and MUs). Own the agency relationship to create assets for campaigns in alignment with all stakeholders. Manage the CDM process across all stakeholders to meet FY16 KPIs and the needs of regions and GPO/SME team Strategic planning : Work independently with key stakeholders in Global Audience Marketing leads, GPO, Regions and Business Planning to determine strategic goals and translate into the integrated plan for SME. Ensure plans, programs and campaigns are perfectly aligned with stated strategic goals. Develop campaign strategy in alignment with Run Simple/IPs that will be leveraged for direct and indirect execution. Strategy Execution – Have a thorough understanding of how to translate business objectives and communications strategy into effective marketing execution tactics. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and proactively push these factors through all related demand generation activities. Constantly monitor use of marketing assets and programs in order to optimize support and enablement, including but not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new channels or routes to market, etc. Campaign management : Driver of end-to-end campaign definition, build and execution working with cross functional virtual teams (GPO, Integrated Digital, media, partner, industries, product marketing, regional etc.) to define campaign requirements including topic, creative and message development. Manage campaign budget around an optimal mix of tactics, keeping spend within budget and/or finding creative ways to obtain additional funding where needed (i.e. partners, other marketing areas, etc.). Deliver increase awareness of COMPANY as a provider of SME solutions. Market research and insights : gather and synthesize market insights and customer objectives including solutions, industry, geographies and other information. Expertly understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence to build relevant programs. Stakeholders management : Be the SPOC/expert in relationship with COMPANY Marketing, GCO, Industries, GPO, regions and audience teams. Proactively align with business stakeholders to ensure programs closely align to marketing and sales goals. Expertly understand and define the target stakeholders and their goals, strategy and challenges. Align with Audience and industry teams and partner plays, share insights and support integration of messaging and targeting in all Priority campaigns Business management and reporting : Set up and monitor KPIs and success metrics, in order to report, adapt and optimize overall performance, including business programs, program adoption, and pipeline impact. Demonstrate high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact. Drive Innovation : Drive innovative initiatives to improve effectiveness and impact of the campaigns. Define new ways to integrate with other teams, scale and drive impact. Build pilots with COMPANY Store and GCO to explore new GTM strategy. Improve COMPANY channel/enablement of COMPANY sales. Drive unified messaging and use of campaign materials via various channels. Partner strategy : Support solutions integration in to the Marketing plans. Support the enablement and integration of priority SIs into the IP plans. Team mentorship and development: Mentor and guide less experiences colleagues in the SME team, helping them with objectives and development plans, impact and best practices. Expertly advise the other members of the team to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution. Experience Requirements 15+ years of marketing experience Marketing strategy development and planning Project leadership (large-scaled projects) Very high change agility Ambassador/Thought leader for Integrated Marketing Coaching and mentoring peers, expert and senior level colleagues Drive proactive continuous improvements and influences the business strategy Deliver break through results Education Requirements Bachelor's degree or equivalent required MBA/Master's degree or equivalent preferred

Keywords: Software Related, Newtown Square, PA, Philadelphia, VP of Global Marketing Programs, Advertising, Newtown Square, Pennsylvania

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