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Manager Omnichannel Marketing

Company: Bimbo Bakeries USA
Location: Horsham
Posted on: June 7, 2024

Job Description:

Manager Omnichannel Marketingreq39704Employment Type: RegularLocation: HORSHAM,PAHave you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.--#LI-SO1Manager Omnichannel MarketingCome join the largest baking company in the world and our family of 20,000 associates nationwide!Top Reasons to Work at Bimbo Bakeries USA:Salary Range: $85,200 - $110,800Annual Bonus EligibilityComprehensive Benefits Package401k & Company MatchOn-the-Job Training with Advancement Opportunities--Position Summary:Omnichannel marketing is a vital component of our integrated marketing approach, driving category, brand and share growth with our top customers. Omnichannel marketing amplifies our brand's strategies and marries them with each customer's strategic priorities to ultimately develop insight-driven programming to drive household penetration on our strategic brands.As Omnichannel Manager for the Bakehouse Division, you will be responsible for developing insights for brands and retailers, working with agencies to develop insight-based programs and sell-in the programs with the Customer Account Leaders, and partnering with customer account leaders to execute strategic programs. The Omni Manager will be responsible for creating best-in-class, shopper-centric activations grounded in consumer, shopper, and retail insights. This position will collaborate cross-functionally with Category Management, Customer teams, sales, Brand Marketing, Finance, World Class Branding Center, and the shopper marketing agency. The position reports to the Business Development Director and is responsible for one direct report.About BakehouseAt Bakehouse, we bake, move, market, and sell products for retail and away from home. Our dynamic portfolio of innovative baked goods and beloved brands reaches the hands of consumers everywhere - from the in-store bakery, to the dairy case and organic aisle, to away-from-home.This role leads Omnichannel marketing for the Bakehouse division - a growing and dynamic portfolio of beloved brands. Our reach extends from the in-store bakery with brands including St. Pierre Brioche, The Cheesecake Factory At Home, Goldminer Sourdough, and Wholesome Harvest, to the Dairy Case - with beloved Bay's English Muffins and Lender's Bagels, and into the organic aisle with Emmy's Organics.Key Job Responsibilities:Analyze various shopper and consumer research, data, and insight tools to develop high value omnichannel marketing solutions and programs for our customers that support each customer and brand's marketing strategy.Lead account-specific omnichannel search and display programs from inception to implementation through collaboration with customers, sales, brand marketing, agency, and other cross functional leaders to ensure the strategy is executed at the customer level.Lead operations and marketing strategies for pure play accounts including Amazon Fresh, Amazon.com and DTC businesses.Own P&L, pricing structure, catalog for pure play accountsUnderstand retail strategies and trends to identify key opportunities for customers.Partner with brand and customer teams to develop comprehensive omnichannel plans that achieve household penetration, velocity, and merchandising goals to ultimately drive brand equity and category growth.Develop strong, collaborative partnerships with assigned customer marketing contacts, leading co-creation sessions to recommend future strategy through omnichannel insights.In partnership with the sales team, lead development, implementation, and execution of the omnichannel strategy through planning and budgeting with key stakeholders.Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business.Actively operate budget at customer and brand level for each assigned customer and ensure proper invoicing and reconciliation throughout the life of the program spend.Manage the development of promotional materials with internal teams and ensure proper execution at customer such as creative implementation for customer-specific programs/events.Manage asset collection and upload into Salsify and retail media platforms.Proactively act as a champion of the Omnichannel Team and build organizational energy, understanding and enthusiasm behind the power and capabilities of Omnichannel Marketing.Key Behavioral Competencies:Entrepreneurial mindset: The candidate will be extremely flexible in a fast-paced, ever-changing environment, has the confidence to build strong relationships with top retailers, and collaborates effectively in a cross-functional team setting.Collaborative: The candidate will collaborate to find solutions to challenges while finding new growth opportunities with multiple stakeholders internally, cross-functionally, and externally.Agile: This candidate will be agile in a rapidly evolving and complex space, always looking to find a solution to drive value for the shopper, customer and BBU.Data Driven: The candidate will have strong analytical skills and the ability to manipulate data and develop findings from multiple sources.Strong Communicator: The candidate will have strong communication skills to share, update and present information in a clear and concise manner.Organized: Possesses strong Project Management skills and can juggle multiple projects.Leadership: The candidate will have experience leading teams and knows how to inspire , educate and support those around them to achieve the best results.Education and Work History:Bachelor's Degree in Marketing or a related field. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.8+ years of prior Brand, Shopper and/or e-Commerce Marketing experienceRetail Media Network & Paid Search experience requiredAn undergraduate degree in Marketing, Business or Economics, MBA a strong plusExperience with Amazon.com, Amazon Fresh, Salsify and/or retail media strongly preferred.Experience with IRI/Nielsen preferred.The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.

Keywords: Bimbo Bakeries USA, Philadelphia , Manager Omnichannel Marketing, Advertising , Horsham, Pennsylvania

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