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Digital Marketing Specialist

Company: Regency Management Services Dba Ashley Furniture
Location: Philadelphia
Posted on: May 15, 2024

Job Description:

*Digital Marketing Specialist* * Regency Management Services*PermanentPhiladelphia, PARegency Management Services is the fastest growing furniture retailer in the United States, representing Regency Furniture, Ashley, and Marlo Furniture. As the Digital Marketing Specialist, you will collaborate to create strong retail ads that identify with our brands. The primary goal of this role is to drive targeted traffic, increase brand visibility, engage with audiences, and generate leads or conversions.The *Digital Marketing and Social Media Specialist* will have demonstrated skills in Social Media, Digital Marketing, and Email Marketing to join our team. The role involves social media management, digital marketing and advertising, email marketing and account management. The candidate should have a strong digital management, social media, and email marketing background. Our people are our greatest strength, are at the core of our culture, and the driving force behind our success. RMS people have a mission to succeed and a passion that ensures what we do, we do well.*Duties & Responsibilities:**Digital:* Assisting with implementing a digital marketing strategy Creating visual concepts for promotional activities Managing the digital marketing calendar Maintaining the online presence and reputation of the company Overseeing the creation and maintenance of social media content Tracking digital marketing performance and ROI Creating and updating digital marketing reports Overseeing the digital marketing budget Develop and deploy innovative cross-channel digital strategies to drive engagement and brand awareness via companys social media platforms including but not limited to Facebook, Twitter, Instagram, Blogs, and TikTok based on channels reach, audience and KPIs* Be responsible for monitoring, tracking and reporting on all digital campaigns to ensure ROI and success in driving and delivering campaign goals including but not limited to (reach, impressions, website traffic).* Manage digital campaigns for multiple locations.* Identify evangelists and influencers to virally spread our value proposition through online networks and communities.* Integrate social media strategic presence into all RMS initiatives.* Responsible for allocation of digital media budgets.* Analyze and evaluate potential business opportunities for digital/social media tools as needed.* Identify and report on digital/social media trends to sales & marketing teams to maximize exposure and generate additional revenue.* Coordinate and execute email marketing campaigns for assigned locations.* Track, monitor, and report out on email marketing campaigns and make recommendations on optimizing to agreed upon goals.* Serve as online community manager to encourage engagement of fans, followers, and guests.* Support digital marketing and lead generation campaigns that drive revenue for new and existing locations*Requirements:** Bachelors or equivalent 4-year degree preferred* Minimum of 2-3 years of experience as a Digital Marketing Specialist or similar role* Experience with developing social media strategies leveraging insights and data analysis* Strong proven knowledge of digital media, google, social media platforms and technologies* Experience with email marketing systems required (Mailchimp, etc.)* Use of social media management platforms* Experience with Google Ads and Google Analytics GA4* Shopify Experience* Knowledge of web publishing* Excellent written and verbal communication skills* Strong copywriting, editing and proof-reading skills required* Ability to provide data-driven recaps of social media and email marketing campaigns and optimize future projects based on data and analysis* Must be very organized, detail-oriented and great at multi-tasking* Must be a self-motivated and results-oriented person, able to lead projects and interact with multiple departments* Strong analytical skills* Highly developed attention to detail* Ability to work in a fast-paced environment* Proven collaboration and relationship management skills are essential* Strong time management skills* Excellent planning, organizing and coordination skills.* Excellent communication skills, both written and verbal, high level of energy and a positive can-do attitudeJob Type: Full-timePay: $75,000.00 per yearBenefits:* 401(k)* Dental insurance* Employee assistance program* Employee discount* Flexible schedule* Health insurance* Health savings account* Life insurance* Paid time off* Retirement plan* Vision insuranceSchedule:* 8 hour shift* Day shift* Monday to FridayWork Location: In personby Jobble

Keywords: Regency Management Services Dba Ashley Furniture, Philadelphia , Digital Marketing Specialist, Advertising , Philadelphia, Pennsylvania

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